Enterprise Marketing Management

Bringing digital and customer relationship marketing
together into a comprehensive suite

Introducing the new Enterprise Marketing Management (EMM) product suite

With the new release of EMM suite, IBM helps bring digital marketing and customer relationship marketing together by eliminating the efforts, risks, and delays of custom integrations that have challenged marketers.

Here are release highlights:

Easier access from Unica cross-channel marketing applications such as campaign management to Coremetrics cloud-based digital analytics data
Improves the relevance of marketing efforts for retargeting, cross-sell and retention with visitor behavior data from your web site and other digital properties

Learn More about IBM Enterprise Marketing Management:
Cross-Channel Campaign Management Solutions and Digital Marketing Optimization Solutions
The first complete cross-channel customer interaction history and statistical marketing attribution capability in the marketplace
Provides cross-channel response attribution for better ROI measurement

Learn More about Marketing Performance Optimization
The industry's first 'gold tag' for web sites
Improves visitors’ experience by making it easy to capture and share web data with other applications and partners without re-tagging the site

Learn More about IBM Coremetrics Digital Data Exchange (US)
New social media marketing capabilities that combine Unica and Coremetrics to turn social media into a channel for targeted, one-to-one marketing messages
New social media analytics and execution capabilities allow you to broadcast messages or send personalized messages to Facebook or Twitter accounts and initiate real-time offers based on interaction history

Learn More about IBM Coremetrics Social Analytics and other EMM Social Media Capabilities
Integrated real-time marketing capabilities, including a new way to use Coremetrics product recommendations and Unica real-time interaction management capabilities together
Recommends products and offers in real-time to drive increases in cross-sell and average order size

Learn More about Product Recommendation Solutions and Content Recommendations
New “post-click” email analytics show a closed loop view of email opens and click-throughs sent by Unica, and uses Coremetrics digital analytics to show what the email recipient did online after clicking
Helps marketers better optimize their email campaigns

Learn More about IBM Email Marketing Solutions

The EMM product suite contains many new, first in market, and expanded capabilities that help both digital and customer relationship marketers improve marketing results.

Contact IBM

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