Email Marketing Solution

Make targeted email and mobile messages part of your interactive strategy

IBM® Enterprise Marketing Management (EMM) Email Marketing products and services help you take your email programs to the next level by increasing the relevance and timeliness of your communications. It also applies best practices for ensuring that your messages are delivered successfully to their intended recipients.

Solution Components

The IBM EMM Email Marketing solutions help your organization establish brand integrity, provide inbox delivery insight, track the viral value of your email, and tailor content for the right device to improve engagement.

• Gain unprecedented insight into your customer’s inbox with deliverability at the individual level, mobile messaging, email client distribution and forwarding, and the ability to improve the buzz factor of your emails.
• Preserve your brand and message integrity through an extensive array of mobile, desktop and webmail screenshots to ensure accurate rendering across platforms and devices.
• Discover insight into consumer behavior and track the penetration of every link within your email across social networks and channels.
• Create an interactive marketing dialog through email and mobile messaging combined with other outbound and inbound channels, both online and offline.
• Execute event-driven email campaigns to target site abandoners and other high-value segments.
• Deliver email messages to your customer’s inbox with powerful deliverability monitoring and diagnostic tools.

In addition to Email Marketing for testing and optimization, IBM eMessage and IBM LIVEmail can help deliver more effective stand-alone campaigns, as well as integrate email and mobile into cross-channel marketing strategies. Eliminate the complexity of email and mobile marketing, ensure delivery and maintain deliverability with the following features:

• Leverage market leading capabilities in IBM Campaign for best-in-class campaign management.
• Take advantage of the full range of your customer data for segmentation, targeting, personalization and event-triggering.
• Ensure messages are getting to recipients, or leverage your own in-house expertise.
• Utilize a drag-and-drop assembly of templates, digital assets, personalization logic and landing pages.
• Gain insight into performance, from delivery metrics to ROI, as well as individual level post-click web behavior and rendering on different browsers and devices.
• Create an interactive marketing dialog through email and mobile messaging combined with other outbound and inbound channels, both online and offline.

To get more out of your email program, it is important to invest in analytics, use clean email lists, leverage technology that reformats content to end user devices, focus on relevant content before employing rich media, and incorporate social media. IBM EMM Email Marketing solutions can help your enterprise achieve these objectives in order to increase relevancy and timeliness.

Engaging with Customers as Individuals

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  Email Deliverability

  Use 2011 Benchmarks to Ensure 2012 Results

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  Infographic: New Customer Interaction (image/jpeg, 1 MB)

  Engaging with customers as Individuals is a growing challenge across channels

Solution Resources

• White paper: The Case for Centralized Customer Decisioning
• Case Study: Online career company achieves growth with targeted marketing (PDF, 959KB)
• IBM eMessage (PDF, 804KB)
• IBM LIVEmail (PDF, 275KB)