Accountable Advertising Solution

Automate paid search and targeted display advertising

The IBM® Enterprise Marketing Management Accountable Advertising Solution provides you with powerful tools to automate paid search and targeted display advertising. Combined with powerful analytics data about user behavior specific to each marketing touch point, the industry’s most advanced attribution system shows the value of each channel and program to the overall marketing mix.

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As consideration cycles lengthen and advertising channels proliferate, marketing and advertising teams are being asked to do more with a declining budget and justify their investments. The Enterprise Marketing Management Accountable Advertising Solution helps marketers achieve the following objectives in order to gain a competitive advantage: