 |
| Globalize your e-business and take charge of your international commerce. |
|
|
| Several factors can limit the success of your globalization efforts:
-
Globalization is handled as-needed in response to the demands of the moment.
-
Product and cross-product design have no common goal or direction.
-
Globalization is not appropriately funded.
-
Objectives are ambiguous.
-
Initiatives focus on short-term benefits.
By implementing a logical globalization process you can easily develop systems that incorporate the natural language and cultural preferences of the user, allowing you to:
| Enhance |
customer relationships by adapting e-business solutions to individual preferences |
| Develop |
innovative customer solutions rather than responding to competitive offerings in a catch-up mode |
| Deliver |
products that are based on what your customers really want rather than what you think or guess they might want |
| Provide |
localized solutions on a global basis, customized to accommodate language and culture differences |
| Protect |
your company from dot.com competitors that can disrupt your business |
|
|
Continue to "Three steps to globalization"
|
|
| | |
