A10: Trademark terms
Clearly identify and explain all trademark terms
Observe the conventions for trademarks to meet legal and translation requirements. The trademark symbols, ™ and ®, or the use of a footnote, indicate to the translator that the term is probably not in the dictionary.
An unregistered trademark is designated by the symbol ™, and a registered trademark is designated by the symbol ®. Registration is done on a country-by-country basis, and can become an expensive and time consuming process. A trademark can be registered in some countries but not in others. Note that laws concerning use and marking of trademarks or product names vary by country. Always consult a local lawyer for additional guidance. A listing of United States trademarks owned by IBM is available at
Clearly identify and explain all trademark terms; verify all trademark claims and styles of acknowledgement with your intellectual property department.
Sometimes subsidiaries of a firm can retain their intellectual property assets, which must be acknowledged separately.
Trademark terms, such as, Let's Build A Smarter Planet®, IBM SmartCloud™ and AIX 6™, are not translated.
Need assistance with your globalization questions?
- Guidelines quick reference
- A: User interface
- B: Writing for an international audience
- C: Respect for culture and conventions
- D: Product structure in a globalized environment
- E: Input and output interfaces
- F: Coded character sets
- G: Introducing Asian ideographic scripts
- H: Languages with a bidirectional script
- I: The cursive Arabic script