Guideline A: User interface

A10: Trademark terms

Clearly identify and explain all trademark terms

Observe the conventions for trademarks to meet legal and translation requirements. The trademark symbols, ™ and ®, or the use of a footnote, indicate to the translator that the term is probably not in the dictionary.

An unregistered trademark is designated by the symbol ™, and a registered trademark is designated by the symbol ®. Registration is done on a country-by-country basis, and can become an expensive and time consuming process. A trademark can be registered in some countries but not in others. Note that laws concerning use and marking of trademarks or product names vary by country. Always consult a local lawyer for additional guidance. A listing of United States trademarks owned by IBM is available at

Guideline A10

Clearly identify and explain all trademark terms; verify all trademark claims and styles of acknowledgement with your intellectual property department.

Sometimes subsidiaries of a firm can retain their intellectual property assets, which must be acknowledged separately.

Trademark terms, such as, Let's Build A Smarter Planet®, IBM SmartCloud™ and AIX 6™, are not translated.

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