Social Commerce

Many technologies can be used to connect with customers and build strong and lasting relationships including ratings and reviews, blogs, micro-blogging as well as forums and communities. All of these social technologies can change the customer experience for the better, turning a regular customer into a brand advocate.

IBM WebSphere Commerce offers an integrated, customer centric platform to help you connect and foster active participation with customers to help improve your customer experience. Social Commerce helps companies make their brand an experience by:

• Engaging customers with your brand
• Providing your clients with a reason to your return to your website
• Bringing clients a reason to talk about your brand on your website
• Providing all the necessary information on your website for your clients to research, compare, make a decision and purchase from you not your competitor

In partnership with Lotus Connections and with business partner Bazaarvoice (link resides outside of ibm.com) and Pluck (link resides outside of ibm.com), WebSphere Commerce offers social commerce capabilities.

WebSphere Commerce Enterprise
A powerful, flexible solution built on a unified platform for running large, high-volume B2B and advanced business-to-consumer (B2C) e-commerce sites for global businesses. It supports multiple sites, complex direct and indirect business models, contractual agreements, dynamic negotiations and role-based member management.

WebSphere Commerce Professional
A robust online selling environment that enables companies to offer personalized, cross-channel shopping experiences. The product’s infrastructure can support and integrate multiple sales channels and touch points, including Web, kiosk, point-of-sale (POS), call center and more.