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Case studies
Hong Kong Department Stores
Hong Kong Department Stores uses sophisticated web analytics to understand what customers buy and why—leveraging new insights to develop targeted marketing campaigns.
Last updated: 12 Nov 2012
J. J. Keller and Associates, Inc.
A leading provider of risk and regulatory management solutions reinvents B2B e-commerce by using new online behavior insights to offer customers precisely what they need when they need it, resulting in higher conversion rates.
Last updated: 12 Nov 2012
Kemofarmacija d.d.
Kemofarmacija uses precision marketing to seize cross-selling opportunities and increase customer spend per visit through personalized marketing campaigns.
Last updated: 01 Oct 2012
Apotek 1 adapts to Norway’s evolving pharmacy market ... Harnessing a Smarter Commerce strategy for seamless and consistent customer service
Apotek 1 worked with IBM and Theilgaard Mortensen to follow a Smarter Commerce strategy by building a seamless online experience that integrates sales and marketing. The new website guides customers with professional healthcare advice and enables them to purchase over-the-counter medicines and sundries instan...
Last updated: 22 Jun 2012
J. J. Keller drives cyber Monday sales 48% higher with the help of IBM Smarter Commerce.
J. J. Keller utilizes Smarter Commerce to improve integration and efficiencies between customers’ needs and its e-commerce site.
Last updated: 21 Mar 2012
Nim See Seng Leasing facilitates growth with new IT landscape
NSS’s web ERP application now runs on an IBM® Power® 710 Express server virtualized with IBM PowerVM® software. Backup and disaster recovery is handled by an IBM Power 520 Express server, which replicates data in real-time.
Last updated: 21 Mar 2012
Elfa International reenergises its brand ... Building a smarter e-commerce platform with IBM and Fiwe
Elfa implemented an e-commerce platform built on IBM® WebSphere® Commerce software. A Tacton Configurator Server web planning application handles pricing structure, and product images are served from Adobe Scene7 On-Demand.
Last updated: 13 Mar 2012
Preca Brummel improves customer experience ... With a Smarter Commerce solution from Tecla
With the help of IBM® Business Partner Tecla, Preca Brummel implemented IBM WebSphere® Commerce, a Smarter Commerce™ solution that moves the focus to the customer by adding business-to-business and business-to-consumer functionalities.
Last updated: 13 Mar 2012
Bishop Company drives up growth and profitability ... Building a smarter e-commerce platform with IBM and Zobrist
Bishop engaged Zobrist to implement eZcommerce, a complete e-commerce solution based on IBM WebSphere® Commerce. The system empowers business users, ensures long-term support, and provides scalability for future needs.
Last updated: 18 Jan 2012
Hong Kong Department Stores builds an online e-commerce community ... Harnessing social networks to provide a richer consumer experience
Finnish retailer Hong Kong Department Stores built a new targeted online store for fishing products using IBM® WebSphere® Commerce. Hong Kong is using IBM Coremetrics to analyse the user-generated content to gain further insights into how to improve the store.
Last updated: 10 Jan 2012
Li Ning Sports Goods ... A sporting goods retailer in China transforms its website into a tool for capturing personal and shopping data, using this unprecedented visitor demographic and behavioral intelligence to launch precision-guided marketing initiatives
A sporting goods retailer in China transforms its website into a tool for capturing personal and shopping data with a next-generation IBM WebSphere Commerce-based solution. The solution allows the company to use sophisticated visitor demographic and behavioral intelligence to launch precision-guided marketing...
Last updated: 28 Dec 2011
Merlin Entertainments boosts online ticket sales with a global eCommerce solution from IBM
IBM® Global Business Services® developed and now supports a strategic global eCommerce solution based on IBM WebSphere® Commerce software, supporting 60 global attractions, 13 languages, seven currencies and 16 payment methods.
Last updated: 17 Nov 2011
Staples ... IBM WebSphere Commerce software and IBM POWER7 servers improve performance
Staples wanted to improve the customer’s online experience relative to performance, reduce TCO and increase the flexibility of the infrastructure for more nimble future releases. Staples turned to IBM and IBM Global Services for a new release of Staples.com on IBM WebSphere Commerce.
Last updated: 31 Oct 2011
Terranova enters new markets with an international online store ... Realising plans for European expansion with IBM WebSphere Commerce
With the help of IBM® Business Partner Tecla.it, Terranova implemented IBM WebSphere® Commerce to create a high volume business-to-consumer online selling platform. WebSphere Commerce has been integrated with Terranova’s in-house ERP system to facilitate the management of customer orders and delivery of purch...
Last updated: 20 May 2011
OfficeMax ... An office products retailer employs a powerful business-to-business solution that allows it to gain customers it previously could not reach and improve services for existing ones
A major office supply retailer increases revenue, reduces order-placing processing costs and boosts market share by 10 percent when it engages IBM Business Partner Grupo Assa to implement an information management and e-commerce technology solution using IBM Cognos V8.0 and IBM WebSphere Commerce V7.0 softwar...
Last updated: 01 Apr 2011
David's Bridal Empowers Its Business with IBM WebSphere Commerce ... David's Bridal IBM Client Reference Video
A fashion retailer specializing in bridal wear chose IBM's eCommerce Solution to grow as its business needs changed. Now averaging a 20% growth year over year on web traffic, the company shows WebSphere Commerce is the best-of- breed solution.
Last updated: 27 Jan 2011
Conad del Tirreno ... Smarter pricing strategy improves retail margins, competitiveness
Large Italian retailer improves sales margins and revenue when IBM Global Business Services implements a Price Optimization solution from IBM Business Partner DemanTec that uses predictive modeling of customer behavior to help the retailer find the ideal prices for its consumer products
Last updated: 30 Aug 2010
