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Case studies
Hong Kong Department Stores
Hong Kong Department Stores uses sophisticated web analytics to understand what customers buy and why—leveraging new insights to develop targeted marketing campaigns.
Last updated: 12 Nov 2012
J. J. Keller and Associates, Inc.
A leading provider of risk and regulatory management solutions reinvents B2B e-commerce by using new online behavior insights to offer customers precisely what they need when they need it, resulting in higher conversion rates.
Last updated: 12 Nov 2012
Kemofarmacija d.d.
Kemofarmacija uses precision marketing to seize cross-selling opportunities and increase customer spend per visit through personalized marketing campaigns.
Last updated: 01 Oct 2012
Apotek 1 adapts to Norway’s evolving pharmacy market ... Harnessing a Smarter Commerce strategy for seamless and consistent customer service
Apotek 1 worked with IBM and Theilgaard Mortensen to follow a Smarter Commerce strategy by building a seamless online experience that integrates sales and marketing. The new website guides customers with professional healthcare advice and enables them to purchase over-the-counter medicines and sundries instan...
Last updated: 22 Jun 2012
J. J. Keller drives cyber Monday sales 48% higher with the help of IBM Smarter Commerce.
J. J. Keller utilizes Smarter Commerce to improve integration and efficiencies between customers’ needs and its e-commerce site.
Last updated: 21 Mar 2012
Nim See Seng Leasing facilitates growth with new IT landscape
NSS’s web ERP application now runs on an IBM® Power® 710 Express server virtualized with IBM PowerVM® software. Backup and disaster recovery is handled by an IBM Power 520 Express server, which replicates data in real-time.
Last updated: 21 Mar 2012
Elfa International reenergises its brand ... Building a smarter e-commerce platform with IBM and Fiwe
Elfa implemented an e-commerce platform built on IBM® WebSphere® Commerce software. A Tacton Configurator Server web planning application handles pricing structure, and product images are served from Adobe Scene7 On-Demand.
Last updated: 13 Mar 2012
Preca Brummel improves customer experience ... With a Smarter Commerce solution from Tecla
With the help of IBM® Business Partner Tecla, Preca Brummel implemented IBM WebSphere® Commerce, a Smarter Commerce™ solution that moves the focus to the customer by adding business-to-business and business-to-consumer functionalities.
Last updated: 13 Mar 2012
Bishop Company drives up growth and profitability ... Building a smarter e-commerce platform with IBM and Zobrist
Bishop engaged Zobrist to implement eZcommerce, a complete e-commerce solution based on IBM WebSphere® Commerce. The system empowers business users, ensures long-term support, and provides scalability for future needs.
Last updated: 18 Jan 2012
Hong Kong Department Stores builds an online e-commerce community ... Harnessing social networks to provide a richer consumer experience
Finnish retailer Hong Kong Department Stores built a new targeted online store for fishing products using IBM® WebSphere® Commerce. Hong Kong is using IBM Coremetrics to analyse the user-generated content to gain further insights into how to improve the store.
Last updated: 10 Jan 2012
Li Ning Sports Goods ... A sporting goods retailer in China transforms its website into a tool for capturing personal and shopping data, using this unprecedented visitor demographic and behavioral intelligence to launch precision-guided marketing initiatives
A sporting goods retailer in China transforms its website into a tool for capturing personal and shopping data with a next-generation IBM WebSphere Commerce-based solution. The solution allows the company to use sophisticated visitor demographic and behavioral intelligence to launch precision-guided marketing...
Last updated: 28 Dec 2011
Merlin Entertainments boosts online ticket sales with a global eCommerce solution from IBM
IBM® Global Business Services® developed and now supports a strategic global eCommerce solution based on IBM WebSphere® Commerce software, supporting 60 global attractions, 13 languages, seven currencies and 16 payment methods.
Last updated: 17 Nov 2011
Staples ... IBM WebSphere Commerce software and IBM POWER7 servers improve performance
Staples wanted to improve the customer’s online experience relative to performance, reduce TCO and increase the flexibility of the infrastructure for more nimble future releases. Staples turned to IBM and IBM Global Services for a new release of Staples.com on IBM WebSphere Commerce.
Last updated: 31 Oct 2011
Terranova enters new markets with an international online store ... Realising plans for European expansion with IBM WebSphere Commerce
With the help of IBM® Business Partner Tecla.it, Terranova implemented IBM WebSphere® Commerce to create a high volume business-to-consumer online selling platform. WebSphere Commerce has been integrated with Terranova’s in-house ERP system to facilitate the management of customer orders and delivery of purch...
Last updated: 20 May 2011
OfficeMax ... An office products retailer employs a powerful business-to-business solution that allows it to gain customers it previously could not reach and improve services for existing ones
A major office supply retailer increases revenue, reduces order-placing processing costs and boosts market share by 10 percent when it engages IBM Business Partner Grupo Assa to implement an information management and e-commerce technology solution using IBM Cognos V8.0 and IBM WebSphere Commerce V7.0 softwar...
Last updated: 01 Apr 2011
David's Bridal Empowers Its Business with IBM WebSphere Commerce ... David's Bridal IBM Client Reference Video
A fashion retailer specializing in bridal wear chose IBM's eCommerce Solution to grow as its business needs changed. Now averaging a 20% growth year over year on web traffic, the company shows WebSphere Commerce is the best-of- breed solution.
Last updated: 27 Jan 2011
Conad del Tirreno ... Smarter pricing strategy improves retail margins, competitiveness
Large Italian retailer improves sales margins and revenue when IBM Global Business Services implements a Price Optimization solution from IBM Business Partner DemanTec that uses predictive modeling of customer behavior to help the retailer find the ideal prices for its consumer products
Last updated: 30 Aug 2010
Barnes & Noble College Booksellers makes the grade by transforming its Web-based bookstores using IBM WebSphere Commerce software.
Barnes & Noble teamed with IBM Business Partner Sapient to implement WebSphere® Commerce Enterprise software as its new e-commerce platform.
Last updated: 26 Aug 2009
Demos
Conducting Marketing Experiments
Perform A/B testing and other marketing experiments with different advertisements on a web and mobile store pages.
Last updated: 10 Aug 2012
Creating Event-Based Customer Dialogs
From abandoned shopping carts to customer birthdays, learn how to create event-triggered customer communications including emails, discounts and more.
Last updated: 10 Aug 2012
Creating Merchandising Associations
Create merchandising associations to cross-sell complementary products and accessories.
Last updated: 10 Aug 2012
Creating Sales Catalogs
Build new sales catalogs, assortments and categories to present your products in multiple ways.
Last updated: 10 Aug 2012
Creating Web Advertisements
Create personalized advertisements across web and mobile channels for different segments of your customers.
Last updated: 10 Aug 2012
Managing new products
Generate SKUs, merchandising associations and upload product information and content.
Last updated: 10 Aug 2012
Cross-Channel Selling in Action!
Offer a selling experience that allows your customers to browse anywhere, buy anywhere and pick-up anywhere from Web, mobile and social to kiosk, call center and resellers.
Last updated: 26 Jul 2012
Information centers
WebSphere Commerce Information Center v7
Get the most out of your investment in WebSphere Commerce with in depth product documentation, tutorials, demos and deep product information.
Last updated: 11 Jul 2012
Product documentation
WebSphere Commerce Information Center v7
Get the most out of your investment in WebSphere Commerce with in depth product documentation, tutorials, demos and deep product information.
Last updated: 11 Jul 2012
Solution sheets
Websphere Commerce V7.0 solution sheet
Delivering Smarter Commerce E-Commerce is no longer simply about selling online. It’s about delivering a smarter, more compelling and engaging shopping experience—an experience that extends beyond the web to multiple channels including mobile and in-store.
Last updated: 19 Dec 2011
Videos
WebSphere Commerce Cross-Channel Search
Presented by Srini Rangaswamy, IBM, Daniel Dunn, IBM Canada and Jonas Widegren, Dahl. Ninety percent of online shopping begins with search. Is your site ready to display the products your shoppers are seeking and equipped to make recommendations to increase conversion?
Last updated: 10 Jan 2012
Driving eCommerce Growth Through the Use of Social Media
This session will provide practical applications and use cases of companies that have incorporated social media into their organization to establish a growth stream in the eCommerce market.
Last updated: 09 Jan 2012
Strategies and approaches to drive market differentiation in Communications
Presented by Przemek Czarnecki, T-Mobile USA. Customer experience within the Internet ecosystem is driving new expectations for access to information and buying processes anytime, anywhere.
Last updated: 09 Jan 2012
Strategies For Manufacturers - A Case Study by Elkay Manufacturing
Presented Todd Simon, Elkay Manufacturing Company. Increasingly, manufacturers are embracing online strategies to enable downstream partners, including retailers, to connect with customers and take control of brand image.
Last updated: 09 Jan 2012
The Journey From eCommerce to Cross-Channel Commerce
Presented by Sarah Wu, IBM, James Fong, IBM Canada and Bart Robinson, IBM. Moving from eCommerce to cross-channel commerce requires more than just enabling store pick-up on your website.
Last updated: 09 Jan 2012
Smarter Commerce at J. J. Keller & Associates
J. J. Keller & Associates personalizes the B2B online buying experience, growing average conversion rates by over 13%. Learn more about Smarter Commerce at http://www.ibm.com/smarterplanet/commerce
Last updated: 19 Dec 2011
White papers
IBM Digital Analytics for WebSphere Commerce
Combining state-of-the-art analytics and e-commerce, means businesses can target customer communications quickly across multiple channels.
Last updated: 10 Aug 2012
Social commerce defined
Social Commerce is a new phenomenon that has taken the e-commerce world by storm. Unlike many technologies to emerge over the years, social commerce has had a rapid adoption. A few years ago, Facebook, Twitter, YouTube and LinkedIn were not common terms in our vocabulary.
Last updated: 09 Nov 2011
