Building your web store with IBM WebSphere Commerce can reduce your time-to-market with several fully functional e-commerce and mobile storefronts. These "starter stores" can simplify your web store implementation.
Each starter store is translated into several languages and support multiple Web browsers and platforms. For multiple stores for different brands, business models or geographic markets, you can manage them all from centralized marketing tools
Web 2.0 Storefront
The Web 2.0 starter storefront provides all the pages and features necessary for a functioning online Web store. The Web 2.0 starter store enhances site performance, streamlines the checkout process and reduces the customization cost of the web storefront with the use of cascading style sheets and enhanced Web 2.0 widgets such as: product fast finder, quick product Info, mini shopping cart, drag and drop of page objects and more. The store is fully accessible and translated into thirteen languages and supports locale-specific bi-directional languages. Learn more about the Web 2.0 starter storefront
Click the image for a closer look at the Madisons Starter Store
Mobile Storefront
The mobile storefront complements the Web 2.0 starter store by providing mobile access to the Web store's catalog and store locator features, enabling cross-channel customer interactions. Customers can browse the storefront, create a wish list, add items to their shopping cart and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, enabling the customer to pickup their items in-store when their order is ready. Learn more about the mobile storefront
Fig. 2 - Click the image for a closer look at the Madisons Mobile Store
B2B Storefront
The business-to-business (B2B) storefront enables you to define and deliver a rich, targeted cross-channel buying experience to help promote and distinguish your brand and product lines. The store offers powerful precision marketing capabilities, rich Web 2.0 widgets and a wide array of social commerce features. Learn more about the B2B storefront.
Fig. 3 - Click the image for a closer look at the Elite B2B Starter Store
Growth Market Storefronts
WebSphere Commerce offers starter storefronts for Brazil and China. These starter stores provide all the pages and features necessary for a functioning consumer direct online store for both these markets. Both stores are designed and contain features to meet the market demands of Brazil and China, helping companies increase sales in both growing markets. Learn more about the China and Brazil starter stores
