WebSphere Commerce Professional

IBM® WebSphere® Commerce Professional, Version 7.0

NEW! Mobile device support, which enables mobile as a new touch point for browsing the store, receiving marketing messages, promotions, coupon codes, and completing transactions. The mobile store model provides out-of-the-box support for smart phones allowing retailers to quickly adopt mobile as a new touch point for doing business.

NEW! Social commerce capabilities enable online stores to support product ratings and reviews via integration with BazaarVoice, blogs, photo galleries, and user profiles via integration with IBM Lotus Connections and Pluck Sitelife.

NEW! Cross-channel precision marketing enables retailers to recognize and respond to events across multiple channels and touch points. It allows retailers to follow and build a dialogue with the shopper by delivering contextual targeted marketing information in an effort to keep the shopper within the brand as they shop across multiple channels

NEW! Precision marketing allows automated, one-to-one ongoing interactions (dialogs) with shoppers based on preference, purchase history, and shopping behavior by supporting the notion of triggers and actions.

NEW! Data load tools allow for efficient loading for catalog, pricing, and inventory information.

NEW! Latest software stack of IBM WebSphere Application Server V7 and DB2 9.5 for improved performance.

Enhanced Search & Navigation through improved integration with WebSphere Content Discovery for easier search-based merchandising and natural language search.

Web Content Management through integration with IBM Workplace Web Content Management for improved handling of structured and unstructured content (for example. how-to guides, news articles).

Enhanced Web Analytics with auto-tagging and custom reports by analytics vendors for marketing promotions and campaigns, Sales Center, Gift Center and A/B Testing.

SOA Enhancements such as packaged Web Services for integration to external order management and ERP systems and the ability to model WebSphere Commerce processes in BPEL.

Gift Center for WebSphere Commerce provides retailers a complete multichannel gift registry solution. It can operate as a Web-only gift registry, integrate to an existing back-end registry system, or stand on its own as a centralized cross-channel solution.

Sales Center for WebSphere Commerce gives call center representatives the functionality they need to service and upsell cross-channel customers.

Cross-channel Order Processing provides cross-channel business processes to efficiently serve customers, contact-center representatives, gift registrants, distribution channel partners and others. Interfaces integrate with external systems such as POS, kiosk, enterprise resource planning (ERP) and fulfillment systems.

Business Intelligence provides insights that help you understand your customers and your business better.

Workspaces and Attachments give business users end-to-end control over the creation, management and publishing of product information, Web content, promotion rules and campaign information - without help from IT.

E-mail Template Editor provides an easy-to-use interface to control the e-mail campaign process without help from IT. Campaign managers use a graphical interface to create and preview the text and imagery used in an e-mail campaign.

A standards-based, rapid application development environment that uses and extends the award-winning WebSphere integrated team-development environment.

Other product capabilities

• Auctions
  Provides an ideal environment for implementing small to moderate-scale auctioning as part of your e-commerce solution, and for conducting auctions simultaneously.

• Marketing and Merchandising Tools
  Deliver enhanced targeted e-mail campaigns, advanced rules-based discounts and promotions and improved tooling for merchandising associations such as cross sells and up sells.

• Sales Catalogs
  Allow you to maintain an unlimited number of catalog hierarchies and product assortments for seasonal purposes, targeting specific customer segments or business customers.

• Collaborative Content Management Catalog Management
  Gives business users end-to-end control over the creation, management and publishing of product information, Web content, promotion rules and campaign information — without help from IT.

• Integration
  A framework and tools for integrating data, processes and systems across and beyond the enterprise, ensuring you can leverage all of your existing assets and investments.

• Payments
  Provides a secure electronic payment process for Internet merchants through a single, unified interface. Based on open standards-based technology, WebSphere Commerce Payment plug-in framework to easily integrate with payment service providers

• System Management
  Comprehensive tools for site administration, problem determination and performance monitoring along with simplified clustering, which allows you to easily configure and manage hardware and software to achieve higher levels of performance and reliability with potentially less cost and complexity.

• Web Services
  WebSphere Commerce can be the service provider by enabling its business functions as Web services, which can be accessed by external systems. Also, WebSphere Commerce can be the service requester by enabling it to invoke Web services hosted by external systems. The integrated development environment supports rapid development of new Web services.