Building your web store with IBM WebSphere Commerce can reduce your time-to-market with several fully functional e-commerce and mobile storefronts. These storefronts can simplify your web store implementation.

Each web or mobile storefront is translated into several languages and supports multiple browsers and platforms. If additional storefronts are needed for different brands, business models or geographic markets, you can manage them all from centralized marketing and merchandising tools in IBM Management Center for WebSphere Commerce.

B2C Web Storefronts

These eCommerce stores provide all the features, models and best practices necessary for a direct to consumer online store. Web storefronts enhance site performance, streamline the shopping experience and reduce the customization costs of a new web store. These storefronts offer rich capabilities— from advanced faceted search and mini shopping carts, to integrated inventory availability and product comparisons. The storefronts are also fully accessible and allow customers to easily switch languages and currencies.

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Mini shopping cart accessible on every store page

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Language and currency preferences are easily adjusted

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Integrated inventory data shows item availability

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Item comparison eases purchasing decisions


B2C Mobile Storefronts

The mobile and smartphone storefronts complement the web stores, providing a compelling mobile shopping experience for your customers. They can browse products, create wish lists, add items to their shopping cart and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, allowing customers to pick up their items in-store when the order is ready.

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Smart phone starter store provides a rich storefronts for many mobile devices

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Mobile starter store provides a simplified storefront for many mobile devices


B2C Growth Market Storefronts

WebSphere Commerce offers storefronts for Brazil and China, with all the pages and features necessary for a robust consumer direct web store in each of these countries. Designed to meet local market demands, the Brazil and China storefronts can help companies increase sales in these growing markets.

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Brazil starter store provides key features for a B2C online store

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MayUJoy starter store provides key features for a B2C online store in China

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Store companion assets

Reduce total cost of ownership with starter store companion assets

Multi-store promotions

Share promotions and content across all your different storefronts

B2B Web Storefront

The business-to-business (B2B) storefront enables you to define and deliver a rich, targeted cross-channel buying experience to help promote and distinguish your brand and product lines. The store offers powerful precision marketing capabilities, rich Web 2.0 widgets and a wide array of social commerce features.

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Elite starter store provides features necessary for a B2B online store

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Contract price pop-ups provide easy contract-based pricing

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My account page provides a single point for all information

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Requisition list pop-ups allow customer to quickly add items