Building your web store with IBM WebSphere Commerce can reduce your time-to-market with several fully functional e-commerce and mobile storefronts. These storefronts can simplify your web store implementation.
Each web or mobile storefront is translated into several languages and supports multiple browsers and platforms. If additional storefronts are needed for different brands, business models or geographic markets, you can manage them all from centralized marketing and merchandising tools in IBM Management Center for WebSphere Commerce.
B2C Web Storefronts
These eCommerce stores provide all the features, models and best practices necessary for a direct to consumer online store. Web storefronts enhance site performance, streamline the shopping experience and reduce the customization costs of a new web store. These storefronts offer rich capabilities— from advanced faceted search and mini shopping carts, to integrated inventory availability and product comparisons. The storefronts are also fully accessible and allow customers to easily switch languages and currencies.
B2C Mobile Storefronts
The mobile and smartphone storefronts complement the web stores, providing a compelling mobile shopping experience for your customers. They can browse products, create wish lists, add items to their shopping cart and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, allowing customers to pick up their items in-store when the order is ready.
B2C Growth Market Storefronts
WebSphere Commerce offers storefronts for Brazil and China, with all the pages and features necessary for a robust consumer direct web store in each of these countries. Designed to meet local market demands, the Brazil and China storefronts can help companies increase sales in these growing markets.
B2B Web Storefront
The business-to-business (B2B) storefront enables you to define and deliver a rich, targeted cross-channel buying experience to help promote and distinguish your brand and product lines. The store offers powerful precision marketing capabilities, rich Web 2.0 widgets and a wide array of social commerce features.