Building your web store with IBM WebSphere Commerce can reduce your time-to-market with several fully functional e-commerce and mobile storefronts. These "starter stores" can simplify your web store implementation.

Each starter store is translated into several languages and support multiple Web browsers and platforms. For multiple stores for different brands, business models or geographic markets, you can manage them all from centralized marketing and merchandising tools in IBM Management Center for WebSphere Commerce.

B2C Web Storefronts

These storefronts provide all the features, models and best practices necessary for a direct to consumer online store. Web storefronts enhance site performance, streamline the shopping experience and reduce the customization costs of a new web store. These storefronts offer rich capability from advanced faceted search and mini shopping carts to integrated inventory availability and product comparisons. The stores are also fully accessible and allow customers to easily switch languages and currencies.

Learn more about the Web 2.0 starter storefronts

B2C Mobile Storefronts

The mobile and smart phone storefronts complement the web storefronts by providing a base for offering your customers a compelling mobile shopping experience. Customers can browse products, create wish lists, add items to their shopping cart and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, allowing customers to pickup their items in-store when the order is ready.

Learn more about the mobile and smart phone starter storefronts

B2C Growth Market Storefronts

WebSphere Commerce offers starter storefronts for Brazil and China. These starter stores provide all the pages and features necessary for a functioning consumer direct online store for both these markets. Both stores are designed and contain features to meet the market demands of Brazil and China, helping companies increase sales in both growing markets.

Store companion assets

Reduce total cost of ownership with starter store companion assets

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Multi-store promotions

Share promotions and content across all your different storefronts

Watch the video (00:04:59)

B2B Web Storefront

The business-to-business (B2B) storefront enables you to define and deliver a rich, targeted cross-channel buying experience to help promote and distinguish your brand and product lines. The store offers powerful precision marketing capabilities, rich Web 2.0 widgets and a wide array of social commerce features.

Learn more about the B2B starter storefront