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Building your web store with IBM WebSphere Commerce can reduce your time-to-market with several fully functional e-commerce and mobile storefronts. These "starter stores" can simplify your web store implementation.

Each starter store is translated into several languages and support multiple Web browsers and platforms. For multiple stores for different brands, business models or geographic markets, you can manage them all from centralized marketing and merchandising tools in IBM Management Center for WebSphere Commerce.

B2C Web Storefronts


These storefronts provide all the features, models and best practices necessary for a direct to consumer online store. Web storefronts enhance site performance, streamline the shopping experience and reduce the customization costs of a new web store. These storefronts offer rich capability from advanced faceted search and mini shopping carts to integrated inventory availability and product comparisons. The stores are also fully accessible and allow customers to easily switch languages and currencies.

Learn more about the Web 2.0 starter storefronts

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Mini shopping cart accessible on every store page

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Language and currency preferences are easily adjusted

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Integrated inventory data shows item availability

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Item comparison eases purchasing decisions

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B2C Mobile Storefronts


The mobile and smart phone storefronts complement the web storefronts by providing a base for offering your customers a compelling mobile shopping experience. Customers can browse products, create wish lists, add items to their shopping cart and complete the mobile checkout process. Orders placed use the mobile store locator during checkout, allowing customers to pickup their items in-store when the order is ready.

Learn more about the mobile and smart phone starter storefronts

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Smart phone starter store provides a rich storefronts for many mobile devices

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Mobile starter store provides a simplified storefront for many mobile devices

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B2C Growth Market Storefronts


WebSphere Commerce offers starter storefronts for Brazil and China. These starter stores provide all the pages and features necessary for a functioning consumer direct online store for both these markets. Both stores are designed and contain features to meet the market demands of Brazil and China, helping companies increase sales in both growing markets.

Learn more about the Brazil starter storefront

Learn more about the China starter storefront

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Brazil starter store provides key features for a B2C online store

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MayUJoy starter store provides key features for a B2C online store in China

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Store companion assets

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Reduce total cost of ownership with starter store companion assets

Multi-store promotions

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Share promotions and content across all your different storefronts

B2B Web Storefront


The business-to-business (B2B) storefront enables you to define and deliver a rich, targeted cross-channel buying experience to help promote and distinguish your brand and product lines. The store offers powerful precision marketing capabilities, rich Web 2.0 widgets and a wide array of social commerce features.

Learn more about the B2B starter storefront

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Elite starter store provides features necessary for a B2B online store

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Contract price pop-ups provide easy contract-based pricing

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My account page provides a single point for all information

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Requisition list pop-ups allow customer to quickly add items

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Mini shopping cart accessible on every store page

Integrated into the header, the shopping cart view is visible from every page in the Aurora storefront and provides visual feedback on the shopping session.

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Language and currency preferences are easily adjusted

The Aurora starter store allows customers to switch between supported languages and currencies during their session

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Integrated inventory data shows item availability

The Aurora starter store displays available product sizes and colors through a series of selectable icons. Sizes that are unavailable in a particular color are indicated by a grayed icon and are not selectable

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Item comparison eases purchasing decisions

Customers can compare up to four products in the same category, increasing the chances of items being added to their cart

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Smart phone starter store provides a rich storefronts for many mobile devices

Starter store can be viewed on mobile devices using the mobile Web, or deployed as native or hybrid application

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Mobile starter store provides a simplified storefront for many mobile devices

Starter store contains subsets of functionality provided by the web starter stores, optimized for common mobile HTML Web browsers.

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Store provides key features for a B2C online store in Brazil

Brazil starter store provides all necessary capabilities for a consumer direct online store for the Brazilian market

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MayUJoy starter store provides key features for a B2C online store in China

MayUJoy starter store provides all necessary capabilities for a consumer direct online store for the Chinese market

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Elite starter store provides features necessary for a B2B online store

Features best practices in store development and can act as a base for implementing B2B storefronts

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Contract price pop-ups provide easy contract-based pricing

The contract price pop-up allows the customer to chose the contract to apply their order to during the checkout process.

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My account page provides a single point for all information

Information includes recent orders, products recently added to the requisition list and organizations with access to the account. The name and logo of the current organization can be displayed in the header of the page.

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Requisition list pop-ups allow customer to quickly add items

Customers can easily add items and products to multiple requisition lists.