Social technologies are increasingly being used to connect with customers to build strong and lasting relationships, through ratings and reviews, blogs, micro-blogging, forums and communities like Facebook. All of these social technologies are changing the customer experience for the better, turning a regular customer into a brand advocate.
IBM WebSphere Commerce offers an integrated, customer-centric platform to help you connect and foster active participation with customers to help improve the customer experience. Social Commerce helps companies make their brand an experience by:
With storefront integration to Facebook, marketers and merchandisers can now target customers based on what customers “Like” and “Share” while on Facebook. And by leveraging remote widgets, companies can extend the brand experience outside the four walls of their website, enabling their customers to share deals of the day, wish lists and gift registries on any internet property. Through the powerful WebSphere Commerce Management Center, marketers and merchandisers can themselves easily manage and control the content of the widgets or with a few clicks, orchestrate a campaign across sales channels. The content of the remote widgets can also be deployed on affiliate sites, social networks, blogs or any other website where customers can be reached.
WebSphere Commerce offers social commerce capabilities in partnership with Lotus Connections as well as partners like Bazaarvoice (link resides outside of ibm.com), Pluck (link resides outside of ibm.com), and KickApps (link resides outside of ibm.com).
The WebSphere Commerce Mobile Store model can help you enable social commerce and is available in the following product editions.
Sophisticated platform for high-volume B2C and B2B business models and multiple sites.
Powerful customer interaction platform to help mid-size companies offer personalized, cross-channel shopping.
Easy to implement customer interaction platform to jump start your online presence.
Enhance the customer experience with cross-channel selling and fulfillment capabilities in the cloud.