WebSphere Commerce: Marketing and Merchandising Tools

Empower your marketing managers and merchandisers to maximize customer lifetime value of your most profitable customers while creating market awareness, penetrating untapped markets and increasing sales revenue by delivering highly personalized promotions, campaigns, e-mails, advertisements, and product x-sells/up-sells.

• Marketing Tools
• Merchandising Tools

WebSphere® Commerce Marketing Tools

IBM WebSphere Commerce enables marketing managers to maximize the value of all consumer and business relationships by offering powerful yet intuitive tools that deliver highly personalized campaigns, advertisements, and e-mails while measuring the effectiveness of each initiative.

• A/B Testing enables you to test the effectiveness of site content, marketing campaigns, navigation and other aspects of an e-commerce site
• Search Optimization provides functionality as well as guidelines to help improve the results of search engine indexing
• Campaign Management enables the development, targeting, execution and measurement of targeted campaigns
• Email Marketing enables the creation and management of lists and the email delivery of news and promotions to targeted customer segments
• Customer Segmentation and Profiling capabilities offer the ability to segment or classify customers into static or dynamic groups
• Advertisement capabilities allow marketing managers to inform customers with text and graphics of certain events or create awareness for specific offerings
• Rules-Based Personalization capabilities provide a powerful rules engine that enables the execution of targeted marketing initiatives based on various customer actions
• Closed-Loop Marketing Analysis capabilities provide the ability to measure and understand the effectiveness of marketing initiatives and customer trends

WebSphere Commerce Merchandising Tools

IBM WebSphere Commerce enables merchandisers to maximize sales revenue and profitability by providing tools that give them the ability to optimize the promotion, packaging, categorization and sales of individual products, categories, and brands.

• Search and Guided Selling provides automated sales assistance and product comparisons to guide customers through the research and decision making process.
• Advanced Discounts and Promotions capabilities provide the ability to set and manage discounts and promotions based on a wide range of characteristics including time, order level, product category or amount, customer profile or segment, etc.
• X-Sell and Up-Sell capabilities allow merchandisers to promote complementary or higher quality products
• Packaging and Bundling capabilities enable merchandisers to package multiple products together into a single offering to maximize revenue and/or profit margin
• e-Coupons lets merchandisers offer customer incentives to purchase specific products, category of products, amount of products or overall purchase total
• Dynamic Recommendations/Collaborative Filtering provide the ability to analyze customer behaviors and dynamically recommend products based on past customer purchases or clickstreams
• Closed-Loop Merchandising Analysis gives merchandisers the ability to measure and understand the effectiveness of merchandising initiatives