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marketing tools for e-commerce

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Marketing tools for e-commerce..

IBM WebSphere Commerce centralizes marketing, promotions, catalogue and merchandising tools

Deliver the right promotion, to the right customer, through the right shopping channel. Download the Precision Marketing IBM Redbook.

Overview

Marketing tools for e-commerce can help marketers deliver highly personalized promotions, campaigns and product cross-sells / up-sells. Management Center for IBM WebSphere Commerce can help you achieve this through a rich and intuitive graphical user interface based on Web 2.0 technology.

Management Center provides business user tools to centrally control and manage catalog content, targeted marketing and promotions for diverse touch points including web, mobile, contact center, kiosk and point-of-sale This can increase business user productivity and effectiveness, greatly reduce overhead, and minimize deployment time. Most importantly these capabilities enable a consistent brand across all touch points and channels.

Marketing Tools

IBM WebSphere Commerce enables marketing managers to maximize the value of all consumer and business relationships by offering powerful yet intuitive tools that deliver highly personalized campaigns, advertisements, and e-mails while measuring the effectiveness of each initiative. Some of the features include:

marketing tools for e-commerce
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  • A/B Testing enables you to test the effectiveness of site content, marketing campaigns, navigation and other aspects of an e-commerce site
  • Search Optimization provides functionality as well as guidelines to help improve the results of search engine indexing
  • Campaign Management enables the development, targeting, execution and measurement of targeted campaigns
  • Email Marketing enables the creation and management of lists and the email delivery of news and promotions to targeted customer segments
  • Customer Segmentation and Profiling capabilities offer the ability to segment or classify customers into static or dynamic groups
  • Advertisement Capabilities allow marketing managers to inform customers with text and graphics of certain events or create awareness for specific offerings
  • Rules-Based Personalization capabilities provide a powerful rules engine that enables the execution of targeted marketing initiatives based on various customer actions
  • Closed-Loop Marketing Analysis capabilities provide the ability to measure and understand the effectiveness of marketing initiatives and customer trends

Merchandising Tools

IBM WebSphere Commerce enables merchandisers to maximize sales revenue and profitability by providing tools that give them the ability to optimize the promotion, packaging, categorization and sales of individual products, categories, and brands. Some of the features include:

marketing tools for e-commerce
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  • Search and Guided Selling provides automated sales assistance and product comparisons to guide customers through the research and decision making process.
  • Advanced Discounts and Promotions capabilities provide the ability to set and manage discounts and promotions based on a wide range of characteristics including time, order level, product category or amount, customer profile or segment, etc.
  • Packaging and Bundling capabilities enable merchandisers to package multiple products together into a single offering to maximize revenue and/or profit margin
  • e-Coupons lets merchandisers offer customer incentives to purchase specific products, category of products, amount of products or overall purchase total
  • Dynamic Recommendations/Collaborative Filtering provide the ability to analyze customer behaviors and dynamically recommend products based on past customer purchases or clickstreams
  • Closed-Loop Merchandising Analysis gives merchandisers the ability to measure and understand the effectiveness of merchandising initiatives
  • Cross-Sell and Up-Sell capabilities allow merchandisers to promote complementary or higher quality products

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