Marketing tools for e-commerce help businesses engage in ongoing, compelling and individual dialogs with customers. Management Center for IBM WebSphere Commerce provides this capability, allowing business users to centrally control and manage all catalog content, targeted marketing and promotions across web, mobile, contact center, kiosk and point-of-sale touchpoints. By integrating e-commerce and precision marketing environments business users no longer have to rely on IT to support marketing campaigns, promotions and catalog modifications.
IBM also offers IBM Marketing Center, a cloud-based solution that extends precision marketing to WebSphere Commerce. IBM Marketing Center provides marketers with additional capability to personalize marketing and dynamically target customers all based on powerful digital analytics. As a hosted solution, IBM Marketing Center virtually eliminates the need for IT to manage and execute campaigns and delivers enhanced list management and email marketing capabilities.
IBM precision marketing capabilities extend WebSphere Commerce, enabling marketing managers to maximize the value of all consumer and business relationships by offering powerful yet intuitive tools that deliver highly personalized campaigns, advertisements, and e-mails while measuring the effectiveness of each initiative.
Display advertisements and promotions on store pages
Send e-mails to customers that placed orders
Perform A/B testing with two advertisements on a store page
IBM WebSphere Commerce enables merchandisers to maximize sales revenue and profitability by providing tools that give them the ability to optimize the promotion, packaging, categorization and sales of individual products, categories, and brands.
Deliver the right promotion to the customer, through the right shopping channel.
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Digital Analytics for WebSphere Commerce
Combine state-of-the-art analytics and cross-channel commerce.
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More Marketing Solutions
From digital and mobile marketing to marketing operations and web analytics, IBM offers a full portfolio of marketing solutions