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Engaging with customers as individuals is a growing challenge. 4 in 10 smartphone users. Search for an item in a store. Mobile commerce poised to reach $200 billion by 2015. Mobile device use set to exceed desktop internet usage - 2014. Online sales via mobile devices up 300% over 2010. 57% of CEOs looking to use social media platforms to connect with individuals within the next three to five years (IBM CEO study). In social media alone every 60 seconds. 600 new blog posts are published. 34 times 1000 tweets are sent. IBM

Mobile commerce

Extend the brand experience to mobile devices

Madisons Mobile
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Mobile commerce, or m-commerce, has dramatically changed the dynamic between buyer and seller. In the new digital “always connected” age, customers want to feel empowered to use mobile devices to make the shopping experience easier and more pleasurable—whenever and wherever they choose to shop. And with tablet sales taking off, customers today have a choice of mobile form factors and technologies to leverage.

Madisons Mobile
Click to enlarge
Mobile commerce, or m-commerce, has dramatically changed the dynamic between buyer and seller. In the new digital “always connected” age, customers want to feel empowered to use mobile devices to make the shopping experience easier and more pleasurable—whenever and wherever they choose to shop. And with tablet sales taking off, customers today have a choice of mobile form factors and technologies to leverage.

IBM WebSphere Commerce enables your mobile commerce customer to browse your online catalog, conduct side-by-side product comparisons, receive personalized marketing and promotions, complete transactions, obtain store location information, and access an accurate view of orders and inventory availability. By indicating their location, mobile shoppers can see the right pricing and availability for their city or store.

This mobile commerce solution can enable your company to quickly adopt mobile as a new selling channel while seamlessly leveraging the power of personalized marketing and extending the power and reach of your brand. With mobile commerce storefronts and reference applications, you can quickly take full advantage of mobile device browsers and touchscreens to deliver an optimized mobile shopping experience. Combined with location-based marketing, you can personalize the mobile commerce experience like never before.

Product Offerings


The WebSphere Commerce Mobile Store model can help you enable mobile commerce and is available in the following product editions.

Sophisticated platform for high-volume B2C and B2B business models and multiple sites.

Powerful customer interaction platform to help mid-size companies offer personalized, cross-channel shopping.

Easy to implement customer interaction platform to jump start your online presence.

Enhance the customer experience with cross-channel selling and fulfillment capabilities in the cloud.

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4 in 10 smartphone users. Search for an item in a store. Mobile commerce. Mobile device use. Online sales.
Click to enlarge

4 in 10 smartphone users. Search for an item in a store. Mobile commerce. Mobile device use. Online sales.
Click to enlarge