Mobile Commerce

WebSphere Commerce allows clients to take advantage of the momentum smart mobile phones are gaining as devices for accessing the web, browsing online catalogs and shopping by introducing the new Mobile Store model in WebSphere Commerce Version 7.0. The Mobile Store enables smart phones compatible with the W3C mobile standard; such as Apple®, Research in Motion, and Nokia smart phones, as well as others using the Windows® Mobile, and Android™ operating systems; as new customer touch points for browsing, conducting side-by-side product comparisons, receiving personalized marketing and promotions, obtaining store location information, checking inventory availability, and completing transactions.

The Mobile Store in WebSphere Commerce seamlessly leverages the power of the Cross-Channel Precision Marketing engine, so mobile phones become another touch point that extends the power and reach of your brand.

The WebSphere Commerce Mobile Store model is available in the following product editions:

WebSphere Commerce Enterprise
A powerful, flexible solution built on a unified platform for running large, advanced business-to-consumer (B2C), and high-volume business-to-business (B2B) e-commerce sites for global businesses. It supports multiple sites, complex direct and indirect business models, contractual agreements, dynamic negotiations and role-based member management.

WebSphere Commerce Professional
A robust online selling environment that enables companies to offer personalized, cross-channel shopping experiences. The product’s infrastructure can support and integrate multiple sales channels and touch points, including Web, kiosk, point-of-sale (POS), call center and more.

WebSphere Commerce - Express
Provides the core capabilities growing firms need to get started or expand their e-commerce site at a minimum investment - all on a rock solid platform that can support more advanced functionality as their needs grow.