Overview
Nearly two-thirds of consumers buy gifts from gift registries, both online and offline. Over half of gift registrants say it is important to manage their gift registries online.
IBM Gift Center for WebSphere Commerce a feature of WebSphere Commerce that provides a complete multi-channel gift registry solution. It can operate as a Web-only gift registry, integrate with an existing back-end registry system or stand on its own as a centralized cross-channel solution. It leverages the marketing and merchandising capabilities of WebSphere Commerce and provides integration points to your point of sale (POS) system, store kiosk, and scanning devices. Test the effectiveness of site content, marketing campaigns, navigation and other aspects of an e-commerce site to maximize sales and marketing effectiveness and identify new revenue opportunities.
Gift Center key features include:
Support for multiple life events: Weddings, Birthdays, Baby
Private and Public Registries
Rich creation and management features for multiple co-registrants
E-mail announcements for guests
Completion program with seller defined discounts upon closeout
"Thank You" notes tracker
Kiosk and Web site user interface
In-store gift consultant tooling
Ability for gift givers to purchase an item for themselves and from the registry in a single checkout
Benefits of Gift Center:
Improved customer reach - registries act as "viral marketing"
Increased revenue opportunities -- gift givers often buy items for themselves while using the registry
Improved customer service through seamless registry interaction and service across channels
Reduced IT cost and complexity by consolidating all cross-channel gift registry processes on WebSphere Commerce
Reduced IT cost and complexity by using central server for call center and Web and reduced number of systems needing replicated catalog, customer, promotion and order data
How to purchase Gift Center for WebSphere Commerce
Gift Center feature for online gift registries on the web is included in the base licenses; WebSphere Commerce Professional and Enterprise.
To deploy IBM Gift Center for WebSphere Commerce in physical stores (for example, on kiosks or through a gift registry consultant, or integrations with point-of-sale (POS) system, and scanning devices) .IBM continues to offer the Gift Center for IBM WebSphere Commerce for the store (25 packs). Each license (25 pack) entitles customers to deploy Gift Center for WebSphere Commerce in up to 25 physical stores. IBM Gift Center for WebSphere Commerce is not available for the IBM WebSphere Commerce Express offering.
