Selling through multiple microsites and subsites to different customer segments or markets is easy with the Extended Sites business model in IBM WebSphere Commerce. This model enables you to offer your customers unique buying experiences by featuring separate e-commerce microsites (or subsites) based on your different brands, customer segments or geographical marketplaces.
IBM WebSphere Commerce Extended Sites allows each e-site to have a unique look and feel, and its own defined set of business rules and policies, including special pricing, promotions and product entitlement. Each unique e-site relies on a common set of assets and coexists on the same infrastructure, sharing as much data and business logic as possible to streamline operation and management.
Share your catalog, marketing, and promotions across these microsites, or only display a subset based on your choosing. You can reuse images, design and other assets, or differentiate each microsite or subsite with its own unique features, from look and feel to wish lists and checkout process.
You can also use extended e-sites capabilities to enable your downstream channel partners to create and manage their own e-commerce microsites with easy-to-use, web-based tools. You can control site presentation as well as catalog content, or you can allow your partners to customize their e-commerce microsites and catalogs.