Microsites and Subsites

Create unique microsites and subsites to serve different brands, regions or business models

Barnes & Noble College Bookstores creates and manages hundreds of online bookstores from a single platform. Read the case study

Overview

Selling through multiple microsites and subsites to different customer segments or markets is easy with the Extended Sites business model in IBM WebSphere Commerce. This model enables you to offer your customers unique buying experiences by featuring separate e-commerce microsites (or subsites) based on your different brands, customer segments and or geographical marketplaces.

IBM WebSphere Commerce Extended Sites allows each site to have a unique look-and-feel, business rules and policies unique to each set of customers, like special pricing, promotions and product entitlement. Each unique e-commerce microsite relies on a common set of assets and coexists on the same infrastructure, sharing as much data and business logic as possible to ease operation and management.

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Share your catalog, marketing, and promotions across these microsites or only display a subset based on your choosing. You can reuse images and design and differentiate each website by unique style, appropriate features such as wish lists, and separate flows such as your checkout process.

You can also use extended sites capabilities to enable your downstream channel partners to create and manage their own e-commerce microsites with easy-to-use, Web-based tools. You can control site presentation as well as catalog content, or you can allow your partners to customize their e-commerce sites and catalogs.

Features of Extended Sites	Benefits for Your Business
Create an unlimited number of custom storefronts based on specific customer segments, brands, partners , and geographies Personalize the content for each unique microsite based on business rules and policies that you define (for example, special pricing and product entitlement) Support multiple B2C, B2B, B2B2C selling models Utilize common business rules, product and customer data, user interfaces, and marketing and merchandising campaigns across every channel or touchpoint Enable partners to build their own partner-specific storefronts and add their own items (resellers, distributors, agents and dealers)	Faster time-to-value – quickly deploy multiple microsites all from a single platform Provide a consistent customer experience across multiple microsites Maintain governance of each microsite – provide one central location to manage all of your e-commerce microsites and related assets Help lower costs by relying on smaller development team – share assets across multiple microsites with one set of developers Improve efficiencies by sharing code across multiple e-commerce microsites – create one, deploy across many separately branded microsites Help increase revenue by allowing your partners to launch their own branded microsites

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Microsites and Subsites with IBM WebSphere Commerce

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