Technology
WebSphere Commerce: Dynamic Rich Media
In partnership with industry leaders, IBM WebSphere® Commerce delivers real-time image customization, rendering, zooming, compositing, editing, and dynamic serving of images tailored to each individual request, as well as a web-based management framework to ease the production and publishing process.
Increase revenues and marketing effectiveness
Drive sales to traditional channels and increase direct commerce revenue.
Ensure consistent visual communication across channels.
Display products in all available colors, finishes, fabrics and details - on demand.
Create a more engaging and personalized experience to increase purchase confidence.
Build brand loyalty by providing a superior shopping experience.
Decrease cost and time to market
Streamline the image publishing process. Decrease time to market and cut costs by reducing hand-offs, manual re-entry, and technical bottlenecks in the process.
Optimize content serving while simplifying your architecture.
Reduce imaging costs up to 50% by using a single master image that can be automatically create all variations for any media.
Reduce customer support calls and returns.
Centralize and simplify asset management by allowing all users to "self serve".
Products
WebSphere Commerce Enterprise
A powerful, flexible solution built on a unified platform for running large, high-volume B2B and advanced B2C e-commerce sites for global e-businesses. Supports complex direct and indirect business models, contractual agreements, dynamic negotiations and role-based member management.
WebSphere Commerce Professional
Robust online selling environment enables B2C and B2B companies to offer personalized customer buying experiences, streamline marketing, sales and order processes, optimize operational efficiencies and accommodate high transaction volumes. Provides infrastructure to support and integrate multiple sales channels, including Web, kiosk, POS, call center and more.
