B2C eCommerce

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A superior brand experience across all channels

Winning in B2C requires the ability to deliver the ultimate customer experience seamlessly across channels, complete with convenience and choice in order fulfillment. To achieve success you need a single commerce platform that allows you to:

Engage and immerse customers. Perfect delivery and execution. Accelerate time to value. Empower business users.

Engage and immerse customers. Perfect delivery and execution. Accelerate time to value. Empower business users.

B2C eCommerce Products

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    WebSphere Commerce
    Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touch points

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    IBM Digital Analytics
    Gain insight from web analytics and comparative benchmarks using a cloud based solution

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    Sterling Order Management
    Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners

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    IBM Presence Zones
    Provides intelligent in-store shopper detection and location for near real-time customer engagement

Cross-channel commerce best practices

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Whether in-store, on a smart phone or on the web, Staples customers receive a personalized experience.

Download the case study (625KB)
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Moosejaw Mountaineering delivers a seamless experience across all its shopping channels

Register for the webinar
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Hong Kong Department Stores grows store sales with a new, complimentary online channel

Download the case study (650KB)
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Office Brands complements physical store outlets with new online storefronts for over 150 individual businesses.

Register for the webinar

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