B2C e-commerce

IBM WebSphere Commerce for cross-channel selling and fulfillment

Help your customers do business with you whenever, wherever and however they please. WebSphere Commerce B2C and Cross-Channel Retailing solutions help you provide a seamless, personalized user experience whether the customer shops on the Web, in the store, over the phone, using a mobile device or all of the above. Not only can you create a next-generation Web channel, you can leverage the Web to improve revenues and customer service in all channels.

  • Power rich, interactive touchpoints on a single platform (multiple Web sites, in-store kiosk, call center, gift registry, etc.)
  • Facilitate seamless cross-channel customer experience
  • Integrate all of the processes, data and systems that participate in cross-channel business processes
  • Empower business users to respond to new customer and market opportunities with the tools to manage content, precision marketing activities and fulfillment options
  • Build on a strong foundation for future innovation and growth

Cross-channel commerce best practices

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Whether in-store, on a smart phone or on the web, Staples customers receive a personalized experience.

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Moosejaw Mountaineering delivers a seamless experience across all its shopping channels

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Hong Kong Department Stores grows store sales with a new, complimentary online channel

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Office Brands complements physical store outlets with new online storefronts for over 150 individual businesses.

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Resources

And, Their Interactions With Your Brand Are Varied And Ever Changing

Get tips and ideas to plan your strategy from e-commerce to cross-channel commerce

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Offer a seamless end-to-end cross-channel experience with the combined power of WebSphere Commerce and Sterling Order Management.

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