B2C e-commerce

Extend the online retail experience to all channels

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IBM WebSphere Commerce for cross-channel selling and fulfillment

Help your customers do business with you whenever, wherever and however they choose. WebSphere Commerce B2C and Cross-Channel Retailing solutions help you provide a seamless, personalized B2C e-commerce experience whether the customer shops on the web, in the store, over the phone, via mobile device, or all of the above. Not only can you create a next-generation B2C e-commerce web channel; you can leverage the web to improve revenues and customer service in all channels.

Cross-channel commerce best practices


Whether in-store, on a smart phone or on the web, Staples customers receive a personalized experience.

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Hong Kong Department Stores grows store sales with a new, complimentary online channel

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Office Brands complements physical store outlets with new online storefronts for over 150 individual businesses.

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