B2C eCommerce

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A superior brand experience across all channels

Winning in B2C requires the ability to deliver the ultimate customer experience seamlessly across channels, complete with convenience and choice in order fulfillment. To achieve success you need a single commerce platform that allows you to:

Engage and immerse customers. Perfect delivery and execution. Accelerate time to value. Empower business users.

Engage and immerse customers. Perfect delivery and execution. Accelerate time to value. Empower business users.

B2C eCommerce Products

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    WebSphere Commerce
    Deliver a seamless, cross-channel shopping experience through personalized and contextually relevant content and extend your brand across customer touch points

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    IBM Digital Analytics
    Gain insight from web analytics and comparative benchmarks using a cloud based solution

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    Sterling Order Management
    Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners

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    IBM Presence Zones
    Provides intelligent in-store shopper detection and location for near real-time customer engagement

Cross-channel commerce best practices

Transforming the customer experience at David Jones. Watch now. (YouTube, 00:03:05)

David Jones put today's connected consumer at the centre of every interaction. Watch how a digital transformation helped their business

Watch now (YouTube, 00:03:05)

Lindt is personalizing the customer experience and giving chocolate lovers greater access to Lindt confections with IBM Cloud

Learn more
Moosejaw Mountaineering reaches new heights of customer engagement through smarter commerce. Watch now (YouTube, 00:02:41)

Moosejaw maintains a consistent brand identity while engaging its consumers across channels such as online, in-store, and social and perpetuating their love for adventure

Watch now (YouTube, 00:02:41)

Media-Saturn-Holding offer an all-embracing customer experience that would integrate its retail outlets with its online presence

Learn more

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