WebSphere Commerce:

If your organization is like most, you want to empower content owners — business users — to own not only the content, but also how it should be delivered. As the Web grows in importance to your business, so does content. Content has become a point of differentiation, increasing the importance of content management requirements – as well as the volumes of content you require. Collaboration and self-sufficiency (no reliance on IT) are critical.

Content Workspaces and Attachments empower business users with end-to-end control over the creation, management, and publishing of product information, Web content, promotion rules, and campaign information — with no involvement from the IT staff.

Collaborative Content Management key features include:

• Manage notifications, tasks and approvals to assign and track work to completion
• Granularly schedule which changes go to production and when
• Preview everything working together
• Make emergency quick changes
• Manage multiple independent projects operating on unique timelines
• Directly import external content
• Manage many files associated to products with this productivity tool
• Supports images, documents, flash, audio, video
• View thumbnails of images for easy management
• Assign usage codes and other meta data to files telling Commerce how to use the files on the Web site
• See one single view of all files attached to a product and their usage

Benefits of Collaborative Content Management:

• Ability to execute a higher volume of marketing
• Faster time to market with new products, content and campaigns
• Improved quality and reduction in errors
• Increased sales due to improved ability to support comprehensive research
• Strengthened online brand image and experience
• Improved business user productivity and control
• Decreased cost of operations due to reduced dependence on IT

A large consumer electronics manufacturer reduced site update time by 30% by adopting business user tooling for Web content management.