If your organization is like most, you want to empower content owners — business users — to own not only the content, but also how it should be delivered. As the Web grows in importance to your business, so does content. Content has become a point of differentiation, increasing the importance of content management requirements – as well as the volumes of content you require. Collaboration and self-sufficiency (no reliance on IT) are critical.
Content Workspaces and Attachments empower business users with end-to-end control over the creation, management, and publishing of product information, Web content, promotion rules, and campaign information — with no involvement from the IT staff.
Collaborative Content Management key features include:
Benefits of Collaborative Content Management:
A large consumer electronics manufacturer reduced site update time by 30% by adopting business user tooling for Web content management.