Transform the ordinary into the extraordinary

Join us at Amplify 2016 to hear from business leaders who stake success on their ability to serve their customers where they live, work and play.

In 200+ sessions, panels, labs and technical deep dives, you’ll learn new ways to understand your customers, turn insight into action and transform the ordinary into the extraordinary. Experience the latest cognitive solutions that read between the lines so you can deliver experiences tailored to the moment and optimized to drive growth. Explore the extraordinary solutions and strategies that turn transactions into relationships, trust into loyalty and customers into advocates.



The IBM Events mobile app is now available for download for registered attendees!

Make plans, build your agenda, and explore. Learn more

IBM Events allows you to:

  • Search for sessions and enroll for labs
  • Browse speakers and exhibitors
  • Connect with fellow attendees
  • Browse venue maps and interact with your location via Bluetooth

To get started, search for "IBM Events" in your device's app store, or visit one of the below links.

Get the app:

https://itunes.apple.com/us/app/ibm-events/id1077962693?ls=1&mt=8

https://play.google.com/store/apps/details?id=com.ibm.events

After downloading the app, use your email address as your username and your registration ID as your password to log in.

Speaker Spotlight

Matt Bergerson

Matt Bergerson

Network Fulfillment – Omni-channel Operations

REI

Lisa Claes

Lisa Claes

Executive Director, Customer Delivery

ING Direct

Harriet Green

Harriet Green

General Manager of IBM Watson Internet of Things, Commerce and Education

IBM

Stephen Ingledew

Stephen Ingledew

Managing Director, Marketing & Customers

Standard Life

Tom Johnson

Tom Johnson

CRM Lead

Clorox Corporation

Ash Kulkarni

Ash Kulkarni

Senior Vice President & General Manager of the Web Experience Division

Akamai

Josh Manion

Josh Manion

Chief Executive Officer

Ensighten

Jeffrey Pattison

Jeffrey Pattison

Vice President for Global eBusiness Servicing

MetLife

Michelle Peluso

Michelle Peluso

Former CEO of Gilt and Venture Partner at Technology Crossover Ventures

Gene Phifer

Gene Phifer

VP, Distinguished Analyst

Gartner

Deloss Schertz

Deloss Schertz

Director Enterprise Strategic Application Services

Konica Minolta Business Solutions U.S.A., Inc.

Neeraj Tolmare

Neeraj Tolmare

Vice President, Head of Digital Transformation & IT Applications

HP

Carol Wentworth

Carol Wentworth

SVP Marketing

Performance Bicycle, Inc.

Kareem Yusuf

Kareem Yusuf

VP of Offering Management and Development, Commerce

IBM

IBM Events allows you to:

To get started, search for "IBM Events" in your device's app store, or visit one of the below links.

Get the app:

After downloading the app, use your email address as your username and your registration ID as your password to log in.

Standard Life is driven to make the financial world more open, engaging, transparent and accessible to all. As part of this, Stephen Ingledew is responsible for transforming Standard Life’s marketing and customer functions with a new digital and innovation-driven culture.  By deploying the latest capabilities in digital, data innovation and communications, Stephen is overseeing a far-reaching overhaul across the 200 year-old business.

By distilling creative and diverse thinking, Stephen and his team are building new sustainable business practices fit for the future. Using data and world-class analytics, Standard Life is also creating progressive experiences that transform how consumers and businesses manage, plan and control their financial futures.

Ashutosh (Ash) Kulkarni is Senior Vice President & General Manager of the Web Experience Division at Akamai. Mr. Kulkarni leads the Akamai team responsible for the technology and solutions that enable customers to provide a fast, reliable and secure experience for their websites and applications.

Mr. Kulkarni has over 20 years of product management, product development, product marketing, business development and strategy experience.

Michelle Peluso is a Strategic Advisor to Gilt and Hudson's Bay Corporation (HBC), having successfully sold Gilt to HBC in February of 2016.  Prior to the sale, Peluso was the CEO of Gilt, which offers its more than 9 million members special access to the most inspiring fashion merchandise and experiences every day at insider prices.  Before joining Gilt, Peluso was at Citigroup from 2009 until early 2013, where she was the Global Consumer Chief Marketing and Internet Officer. In that role she was responsible for the digital experience for Citi’s 100 million consumers globally as well as for Citi’s global consumer marketing strategy and execution.

A 14 year veteran of REI, I spent a decade leading Retail Sales teams in the field before transitioning to support REI's growing Omni-channel business. As the leader responsible for execution, budget, and analysis of omni-channel fulfillment programs, I have a unique and exciting role where I have the opportunity to engage with leaders at all levels across our store, ecommerce, merchandising, IT, and supply chain organizations. Outside of REI, I am a passionate outdoorsperson, spending my free time skiing, cycling, and camping with my family.

Lisa has more than 20 years’ experience at an executive level in the banking and wealth management industries following an earlier career as a barrister and Group General Counsel.

As Executive Director, Customer Delivery, Lisa is responsible for ING Direct’s revenue generation arising from the acquisition, servicing and experience of the bank’s customers and business to business partners through its diverse retail distribution channels (digital, wholesale, third party and commercial property finance). In addition to her local executive responsibilities, Lisa represents Australia on ING Group’s Retail Council and she chairs the Group’s Global Mortgages Forum.

Harriet Green is currently General Manager of IBM Watson Internet of Things, Commerce and Education driving growth in IBM’s high priority and key growth initiatives. Across these business units, Harriet is helping usher in a new era of cognitive business that unlocks value in new insights from the massive amount of data they generate each day.

Tom Johnson is CRM Lead at Clorox Corporation and has more than 20 years of experience in marketing, brand management, and CRM. Tom has used his extensive experience and expertise to build CRM and Digital capabilities from the ground up with remarkable results. At Clorox Corporation, Tom is driving the thought leadership and strategic thinking for CRM and Online Engagement. Before Clorox, Tom had management leadership roles at Nestle Purina PetCare, McCann WorldGroup, and LeapFrog Enterprises.

Jeffrey Pattison is Vice President for Global eBusiness Servicing at MetLife, currently leading eBusiness Service Platforms & Operations team supporting over 18 domestic and international websites, and mobile applications that service consumers, benefit managers, providers and brokers. These sites and applications strive to provide an outstanding experience for over 9 Million users and 40+ MetLife products that span the Retail, Group, Direct and Corporate Benefit Funding business. Jeff has over 25 years of business and technology leadership across several industries including e-commerce, logistics, real estate, pharmaceuticals, finance and insurance. Jeff was also recognized in 2010 as a Computerworld Premier 100 award recipient.

Gene Phifer is a Vice President, Distinguished Analyst in Gartner Research. Mr. Phifer covers customer engagement, customer experience, user experience and a broad array of Web technologies, including Web architecture, intranets, portals, user experience platforms and Web applications. Mr. Phifer is a 43-year IT veteran. Prior to joining Gartner, he held various management and executive roles in Fortune 100 IT departments, most notably Frito-Lay and Texas Instruments. There he managed all aspects of IT, including infrastructure technologies, data centers and line-of-business applications. Additionally, Mr. Phifer held the dual roles of CIO and CTO for Melson Technologies.

Neeraj Tolmare leads the digital transformation teams across technology, marketing, sales, operations and ecommerce for HP. In this role, he is accountable for enabling HP’s end-to-end digital vision from lead / campaign management to quote-to-cash. In addition, Neeraj also drives the end user experience and product management for HP’s online properties.

Carol is a multi-channel consumer marketing leader who loves to build talented teams, drive business growth and create customer lifetime value. Carol currently leads the marketing team at Performance Bicycle, the #1 choice for people who love to ride. With two e-commerce businesses, 110 stores, and over 2,000 highly engaged associates, Performance Bicycle seeks to improve lives and contribute to a better world through cycling. Carol has facilitated teams and served customers at Bread & Circus natural foods supermarket, Fred Meyer and True Value. Carol received her BA from Smith College and her MBA from Lake Forest Graduate School of Management. Carol loves to cycle, hike, ski and travel.

Josh Manion brought the breakthrough Ensighten tag management technology to market in 2009, and continues to lead the company’s technology vision and strategic operations. Prior to Ensighten, he served for seven years as the CEO of Stratigent, a web analytics and marketing optimization consultancy. Josh has played chess professionally and is currently ranked among the top 60 players in the United States. He holds a degree in Management Science with a focus on Information Technology from the Massachusetts Institute of Technology (MIT).

Leaders from these companies will also share their best marketing and commerce strategies.

Speaker
Vinny George

Session
Selling Peace of Mind and Fulfilling the Promise of Safety with ADT and OMS

Speaker
Jennifer Waugaman

Session
Ahold USA's Success Story with IBM Commerce Omni-Channel Merchandising Tool – A Creative Team's View

Speaker
Sam Kline

Session
Sense and Respond - ANZ’s Strategic Next Best Conversation Program

Speaker
Michael Tarajos

Session
ARC Better Understands Their Customers with IBM Customer Experience Analytics

Speaker
Samantha Ahronian

Session
Care.com: Mobile Thinking and The S Word

Speaker
Melissa O’Keefe

Session
DHL eCommerce Highlights the Value of Order Management in B2B Commerce

Speaker
Dave Gerridge

Session
Fresh Ideas on the Customer Lifecycle

Speaker
Levi Bailey

Session
Humana: Real-Time Marketing and Analytics with IBM Interact

Speaker
Chip Pryor

Session
Transforming Customer Relationships at Husqvarna

Speaker
Adrienne Hartman

Session
Boosting the Customer Experience with IBM Commerce on Cloud

Speaker
Tom Tracy

Session
Overhauling a Multi-National Organization’s Digital Experience

Speaker
Cindy McAree

Session
Reigniting Marketing Operations: Making the Most of a Required Upgrade at M&T Bank

Speaker
Stacey Force

Session
Using Digital Experience to build Global Products and Sites

Speaker
Chris Angus

Session
Global Content and Commerce: Using WebSphere Commerce to Surface and Combine Global Content

Speaker
Nickolas Wyatt

Session
B2B Omni-Channel Marketing with IBM Marketing Cloud

Speaker
Adam McClain

Session
Kroger's Ecommerce Rollout

Speaker
Cal Bouchard

Session
Retail’s Foray Into Artificial Intelligence

Speaker
Jennifer Tattenbaum

Session
Broadway Show Ticket Pricing: Using Custom Attributes in IBM Digital Analytics for Yield Management

Speaker
Summer Shelton

Session
Case Study: Combining Voice of Customer with Session Replay to Improve Website CX

Hear what industry experts have to say about Amplify– and then see for yourself.


Elle King

Live from Amplify 2016: Grammy Nominated Elle King



Elle King is an American recording artist whose musical style encompasses country, soul, folk, rock, and blues. She was spotlighted as an “Artist to Watch” by Esquire Magazine and Refinery 29. She has garnered favorable press from Entertainment Weekly, Esquire, Teen Vogue, Perez Hilton, and Vanity Fair.

Her full-length debut album Love Stuff was the highest new artist entry on Billboard and was released to great reviews in early 2015. The first single “Ex’s & Oh’s” was the #1 Most Added in its format—Billboard described the track as “catchy and clever”—it continues to be added to a growing number of playlists.



Tuesday, May 17th 7:30pm

Top Reasons to Attend IBM Amplify

While at Amplify 2016 you can enhance your marketing and commerce skills to become a more effective leader in your company. You will learn how to: