Think about it: AI, Cloud, Commerce, Data, IoT and Security. They've merged in your world, and they have in ours too. That’s why we’re excited to announce a first-ever conference that reflects the way you do business: Think 2018—bringing together Amplify, InterConnect and World of Watson to form the technology industry’s most important event.
Learn about the latest advances in technology, hear keynotes previewing the newest solutions, and network with industry leaders and peers. Think 2018: happening in Las Vegas, NV March 19 – 22, 2018.
Please note that the session presentations are available at the discretion of the speakers. All presentations may not be available for download.
Refining Customer Engagement in the Cognitive Era
“Watson is on an incredible roll,” says Harriet Green. “It has now been adopted by nearly every industry and every professional discipline. This year alone at least 1 billion people will be touched in some way by Watson.”
Personalization is going to be a given, and it has to be consistent across channels. Sales, service and marketing must coordinate efforts to exceed customer expectations.The new era of marketing will be where seamless integration and intelligence infuse solutions and personal experiences.
As we move forward, we're going to be talking about experiential commerce. Millennials are now the largest part of the U.S. population, and they are experientially driven. In fact, 75% of them will spend more, far more, on an experience than they will on a traditional product.