Redefining Customer Engagement in the Cognitive Era

From sharing best practices to learning the latest from IBM and industry experts, Amplify 2017 will help attendees elevate the customer experience at every stage of their journey.

Speak at Amplify 2017

Submit your paper to speak at Amplify 2017 — IBM’s conference committed to redefining customer engagement in the cognitive era.


This year's focus

This year will be dedicated to forward-thinking professionals in commerce, marketing and supply chain. These professions are at the forefront creating and delivering personalized and intuitive experiences for their customers – and ultimately driving their organization’s growth.

Tell us about your successes and best practices, deliver implementation insights, or share your industry story!

Call for speakers closes: January 20, 2017, 5PM EST
Speakers notified: early February 2017
Presentations due: late February 2017

Why share your expertise at Amplify 2017?

  • Client and Business Partner speakers may be eligible for one full conference pass ($2295 value) that provides access to both IBM Amplify 2017 and IBM InterConnect 2017
  • Networking opportunities with over 4,000 attendees, including clients, business partners, industry experts, and IBMers
  • Your name, profile and your company’s name listed in the IBM Event Mobile app

Why attend?

See the future of customer engagement

Learn how cognitive technologies can illuminate new insights from data, help you deepen customer connections and fuel strategic growth.

Invest in you

Gain insights from the world’s leading experts, engineers, and IBM client and business partner speakers as they share their secrets for transforming your business.

Increase customer engagement

Through keynotes, 200+ sessions, panels, hands-on labs and more, you’ll explore the latest innovations and hottest trends in improving the customer experience.

Build your competitive advantage

See how cutting-edge solutions from IBM can help you advance your approaches to digital experience, e-commerce, merchandising and marketing in the cognitive era.

Get hands-on

Take advantage of technical deep dives and test-drive the latest tools throughout the week.

Extend your social network

Meet and mingle with industry experts, peers and IBM executives at the Solution Showcase, receptions and luncheons.

Experience the latest solutions

Visit the Solution Showcase and explore tomorrow's hottest offerings from 60+ exhibitors and business partners.

Watson Marketing

Expand your expertise with campaign automation, marketing insights and personalization

Watson Marketing

This stream features practical guidance on how to understand, target, engage and win customers across multiple channels by combining proven best practices with emerging technologies. Executives and practitioners from Marketing will discover new capabilities, best practices, trends and techniques in omni-channel marketing, personalization, mobile customer engagement, digital marketing and customer analytics.

For those starting their cognitive journey, these sessions will provide the guidance and insights to capitalize on market opportunities. Topics include:

  • Campaign Automation
  • Marketing Insights
  • Personalization

Watson Commerce

Deliver better experiences through digital commerce, fulfillment and store engagements

Watson Commerce

This stream focuses on helping companies meet the challenges and opportunities of a customer driven world and creating a unique brand experience across all channels. Executives and practitioners from eCommerce, fulfillment, merchandising, customer analytics, content and payments will discover new capabilities, best practices, trends and techniques to help them get the most from their implementations.

For those starting their cognitive journey, these sessions will provide the guidance and insights to capitalize on market opportunities. Topics include:

  • Digital Commerce
  • Fulfillment
  • Store

IBM Amplify 2017
March 20—22 in Las Vegas

Redefining customer engagement in the cognitive era