Amplify is now Think 2018

Think about it: AI, Cloud, Commerce, Data, IoT and Security. They've merged in your world, and they have in ours too. That’s why we’re excited to announce a first-ever conference that reflects the way you do business: Think 2018—bringing together Amplify, InterConnect and World of Watson to form the technology industry’s most important event.

Learn about the latest advances in technology, hear keynotes previewing the newest solutions, and network with industry leaders and peers. Think 2018: happening in Las Vegas, NV March 19 – 22, 2018.

Learn more about Think 2018

“Cognitive is not a feature, it is a foundation.”

Industry leaders share how Watson capabilities, together with IBM Cloud, will make this world better, healthier and more productive.

Session Presentations

Use the Amplify Session expert to find all of the presentations from the conference, including a list of the ones you attended!

Please note that the session presentations are available at the discretion of the speakers. All presentations may not be available for download.

Refining Customer Engagement in the Cognitive Era

“Watson is on an incredible roll,” says Harriet Green. “It has now been adopted by nearly every industry and every professional discipline. This year alone at least 1 billion people will be touched in some way by Watson.”

Watch the replay

Unleash the power of Cognitive Computing with Watson Marketing

Personalization is going to be a given, and it has to be consistent across channels. Sales, service and marketing must coordinate efforts to exceed customer expectations.The new era of marketing will be where seamless integration and intelligence infuse solutions and personal experiences.

Watson Commerce: A New Era for Commerce Begins Now

As we move forward, we're going to be talking about experiential commerce. Millennials are now the largest part of the U.S. population, and they are experientially driven. In fact, 75% of them will spend more, far more, on an experience than they will on a traditional product.

Press releases

Performance Bicycle

Performance Bicycle

Nations' largest independent bicylce retailer begins cognitive journey with IBM

Harry & David

Harry & David

Leading provider of premium gourmet food products embarks on cognitive journey with IBM

Charlotte Russe

Charlotte Russe

US women's clothing retailer proccesses record online sales with IBM

Catch all the big sessions with IBMGO!

IBMGO Big Sessions

Use IBMGO to watch on-demand replays of the main Amplify sessions.