Amplify 2017
March 20–22
MGM Grand
Las Vegas, NV

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“Cognitive is not a feature, it is a foundation.”

Industry leaders share how Watson capabilities, together with IBM Cloud, will make this world better, healthier and more productive.

Refining Customer Engagement in the Cognitive Era

“Watson is on an incredible roll,” says Harriet Green. “It has now been adopted by nearly every industry and every professional discipline. This year alone at least 1 billion people will be touched in some way by Watson.”

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Unleash the power of Cognitive Computing with Watson Marketing

Personalization is going to be a given, and it has to be consistent across channels. Sales, service and marketing must coordinate efforts to exceed customer expectations.The new era of marketing will be where seamless integration and intelligence infuse solutions and personal experiences.

Watson Commerce: A New Era for Commerce Begins Now

As we move forward, we're going to be talking about experiential commerce. Millennials are now the largest part of the U.S. population, and they are experientially driven. In fact, 75% of them will spend more, far more, on an experience than they will on a traditional product.

Press releases

Performance Bicycle

Performance Bicycle

Nations' largest independent bicylce retailer begins cognitive journey with IBM

Harry & David

Harry & David

Leading provider of premium food products embarks on cognitive journey with IBM

Charlotte Russe

Charlotte Russe

US women's clothing retailer proccesses record online sales with IBM