Customer service enabled by enterprise content management can increase customer satisfaction and operational efficiency
Customer service supported by enterprise content management (ECM) makes it possible to capture and analyze customer exchanges, including communications, documents and other content, throughout the customer lifecycle. This insight provides an in-depth understanding of customer needs, as well as a complete interaction history, and makes it possible to deliver better customer service at reduced costs.
With a comprehensive view of every touchpoint across multiple channels, you can streamline the delivery of services, improve efficiency, and make sure every interaction builds customer loyalty.
Customer service-focused ECM solutions from IBM can help your organization: