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By: Spence
Teaming up with USC Annenberg's Innovation Lab, jStart turned BigSheets towards Twitter to analyze the tweets about the Giants, the Patriots, their players, and the Super Bowl. The idea? Can we understand what the sentiment was towards each, and could it be used to predict who might actually come out on top in Super Bowl XLVI?
Initial analysis of over 1 million tweets indicated that sentiment was, surprisingly, very similar for both teams. Eli Manning and Tom Brady had similar positive sentiment, with Manning slightly edging Brady, 66% to 61%. One interesting point observed in analyzing the Tweets: most Tweets about Manning were football related--where many tweets about Brady were non-football related ("I love you Tom Brady, will you marry me?!"). In addition, there was a lot of buzz around Eli's brother, Peyton, due to recent injury and speculation on his future.
How could this be used? The folks at the SmarterPlanet Blog have some thoughts on the matter.
In the end, the conclusions drawn were that social data shows that the Super Bowl is as Ed Elze, Manager of jStart, noted: "it's not just a game, it's a national event". The social data seems to back Ed up on this, as the Super Bowl is a top trending topic on Twitter.
Interested in how Social Data Analytics might be able to help you? Read about how jStart collaborated with the Annenberg Innovation Lab to help create the lab's Film Forecaster--a tool which major studios recognized as having key business value.
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