Solving Business Challenges
The power and performance of the PureData System for Analytics enables businesses to solve today’s big data analytic challenges. Here are just a few examples.
NYSE Euronext, a global trading and technology provider, knows all about big data. They analyze two terabytes of data a day or more across trading markets. As the amount of data that NYSE analyzes continues to grow, IBM PureData System for Analytics, powered by Netezza technology, will be at the core of their business, helping them manage data and identify insights more efficiently.
T-Mobile Leverages Deep Network Analytics for Improved Business Operations and Expanded Offerings with IBM
With a customer base of 200 million mobile customers, T-Mobile saw its data growth rate multiply by 3 in just a year. Needing an integrated and agile approach to manage their big data, T-Mobile adopted the IBM PureData System for Analytics to achieve unprecedented increases in analytic speed and accuracy.
To maintain the largest clinical database in the US, Premier Healthcare Alliance needed an analytic solution to better manage their 2.5 million daily transactions. With the IBM PureData System for Analytics, they achieved exponential improvements in query processing to ensure better and faster patient care.
When a shopper gets a coupon at the checkout for something they need, they may think it’s a coincidence but what they don’t realize is that their purchase histories have been matched to predictable buying patterns. The PureData System for Analytics powers business decisions from merchandising to store operations analysis, customer loyalty segmentation and marketing promotion optimization. The system gives merchants, marketers, store operations managers and executives better information to track sales, manage inventory, understand customers, plan assortments and more.
Financial institutions continuously struggle with complex data models and intricate procedures. And with today’s increased market scrutiny and industry regulations, companies must comply with strict reporting requirements from the SEC, FINRA, the FDIC and other regulatory bodies to protect their assets and reputations. The PureData System for Analytics provides exchange markets and investment banks with accurate and timely compliance against ever-increasing order and trade volumes. It provides insurance companies the analytics to review claims, reduce processing cycles and increase customer retention. Retail banks get a holistic view of their customers for more effective marketing and loyalty programs. Financial services institutions across the board prevent risk, identify fraud in near real time and optimize their pricing strategies for maximum revenues and operational efficiency. Finally, investment banks, retail banks, exchange markets and insurance companies can derive new insights with the PureData System, transforming the way they do business.
Communications Services Providers
Seven of the top ten Communications Service Providers worldwide are using the Netezza technology that powers the PureData System for Analytics to make decisions on investments to enhance service quality, eliminate revenue leakage, pinpoint product offers, accurately segment their customers and increase customer loyalty. The PureData System provides an analytic database appliance that was built from the ground up to handle large scale complex analytics on hundreds of terabytes or petabytes of network usage data (CDRs, IPDRs, SMS, MMS, PCMD, Network Stats, Web and Video Clicks, etc.) with data about the customers, services, handsets and profitability to provide an analytic platform for the on demand insight required in today’s ultra-competitive Communications market.
PureData System for Analytics helps health plan payers combine administrative, clinical, claims and health record information they can access and analyze in a timely manner to deliver improved and effective health to the members they serve. Healthcare providers face similar challenges. Leading healthcare providers use the technology in the PureData System to generate insight, improve care, and guide critical healthcare decisions. These organizations build comprehensive repositories of clinical, financial, and outcomes information to provide staff with accurate and timely information to ensure the delivery of the best evidence-based, patient-centric, and accountable care.
Digital Media and Entertainment
With its high-speed performance and simplicity, the PureData System for Analytics optimizes essential digital media solutions such as: ad targeting, website optimization, yield optimization, attribution analysis, ad-sales analysis and inventory forecasting, click fraud analysis, bid price optimization and network usage analysis. With the IBM PureData system, digital media firms can analyze results in minutes or seconds, not days or hours, so they can run multiple iterations of analysis to quickly find and address problems, optimize ad campaigns, develop behavior-based customer loyalty programs, deliver personalized website content and respond in real-time to changing audience behaviors.
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