Solving Business Challenges
The power and performance of the PureData System for Analytics enables businesses to solve today's big data analytic challenges. Here are just a few examples.
Bon-Ton Stores, with 275 department stores in 23 states, was challenged to deliver an innovative and convenient shopping experience to today’s empowered shoppers. Bon-Ton turned to IBM PureData System for Analytics to support a big data and analytics solution which replaced slower and more dispersed data collection and analysis.
Processing hundreds of millions of financial records daily generates massive amounts of data for Malaysia's AmBank. Ambank turned to the IBM PureData System for Analytics to spot new trends and make better, more informed decisions for future initiatives.
To maintain the largest clinical database in the US, Premier Healthcare Alliance needed an analytic solution to better manage their 2.5 million daily transactions. With the IBM PureData System for Analytics, they achieved exponential improvements in query processing to ensure better and faster patient care.
When a shopper gets a coupon at the checkout for something they need, they may think it's a coincidence but what they don't realize is that their purchase histories have been matched to predictable buying patterns. The PureData System for Analytics powers business decisions from merchandising to store operations analysis, customer loyalty segmentation and marketing promotion optimization. The system gives merchants, marketers, store operations managers and executives better information to track sales, manage inventory, understand customers, plan assortments and more.
Financial institutions continuously struggle with complex data models and intricate procedures. And with today's increased market scrutiny and industry regulations, companies must comply with strict reporting requirements from the SEC, FINRA, the FDIC and other regulatory bodies to protect their assets and reputations. The PureData System for Analytics provides exchange markets and investment banks with accurate and timely compliance against ever-increasing order and trade volumes. It provides insurance companies the analytics to review claims, reduce processing cycles and increase customer retention. Retail banks get a holistic view of their customers for more effective marketing and loyalty programs. Financial services institutions across the board prevent risk, identify fraud in near real time and optimize their pricing strategies for maximum revenues and operational efficiency. Finally, investment banks, retail banks, exchange markets and insurance companies can derive new insights with the PureData System, transforming the way they do business.
Communications Services Providers
Communications Service Providers use PureData System for Analytics to make decisions on investments to enhance service quality, eliminate revenue leakage, pinpoint product offers, accurately segment their customers and increase customer loyalty. The PureData System provides an analytic database appliance that was built from the ground up to handle large scale complex analytics on hundreds of terabytes or petabytes of network usage data (CDRs, IPDRs, SMS, MMS, PCMD, Network Stats, Web and Video Clicks, etc.) with data about the customers, services, handsets and profitability to provide an analytic platform for the on demand insight required in today's ultra-competitive Communications market.
PureData System for Analytics helps health plan payers combine administrative, clinical, claims and health record information they can access and analyze in a timely manner to deliver improved and effective health to the members they serve. Healthcare providers face similar challenges. Leading healthcare providers use the technology in the PureData System to generate insight, improve care, and guide critical healthcare decisions. These organizations build comprehensive repositories of clinical, financial, and outcomes information to provide staff with accurate and timely information to ensure the delivery of the best evidence-based, patient-centric, and accountable care.
Digital Media and Entertainment
With its high-speed performance and simplicity, the PureData System for Analytics optimizes essential digital media solutions such as: ad targeting, website optimization, yield optimization, attribution analysis, ad-sales analysis and inventory forecasting, click fraud analysis, bid price optimization and network usage analysis. With the IBM PureData system, digital media firms can analyze results in minutes or seconds, not days or hours, so they can run multiple iterations of analysis to quickly find and address problems, optimize ad campaigns, develop behavior-based customer loyalty programs, deliver personalized website content and respond in real-time to changing audience behaviors.