Customer Intelligence with Aginity
The time U.S. consumers spend shopping on the web or via mobile applications increased nearly 90 percent in the last year. Fueled by steady growth in e-commerce, mobile applications, social networking sites and new on-line retail models, today's retail market offers consumers more ways than ever to shop. The proliferation of retail channels - combined with today's newly empowered retail shopper - have made it both more important and dramatically harder for retailers to understand who their customers are and how they interact with their brands.
To effectively deliver on a cross-channel brand experience and optimize customer loyalty and satisfaction, retailers need to understand their customers' behavior throughout the shopping lifecycle - from awareness and browsing through purchase, receipt and use - and across all channels. By translating that omni-channel understanding into customer intelligence using customer behavioral analytics, retailers can create insights to drive customer-based decision making across their organization. From supply chain and merchandising to marketing and store operations, these omni-channel customer analytics can help retailers optimize their value proposition to more perfectly match each customer's individual needs.
The Customer Intelligence Appliance (CIA) is a combined solution from IBM Netezza and Aginity which provides retail marketers with business intelligence and analytic reports on customer behavior. It combines decades of customer data integration, segmentation and analytic expertise with the power and simplicity of the industry's leading analytic appliance. It also spans all of a retailer's channels and customer touch points in a single integrated analytic reporting environment. By leveraging pre-developed, proven, industry best-practice solution components and appliance technology from IBM and Aginity, the Customer Intelligence Appliance can be deployed in as little as three months. It dramatically accelerates a retailer's roadmap toward expanded customer understanding and truly customer-driven business operations and decision making.
The CIA lets retailers gain a holistic view of their customers to answers business questions such as: