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Customer Intelligence with Aginity

The time U.S. consumers spend shopping on the web or via mobile applications increased nearly 90 percent in the last year. Fueled by steady growth in e-commerce, mobile applications, social networking sites and new on-line retail models, today's retail market offers consumers more ways than ever to shop. The proliferation of retail channels - combined with today's newly empowered retail shopper - have made it both more important and dramatically harder for retailers to understand who their customers are and how they interact with their brands.

To effectively deliver on a cross-channel brand experience and optimize customer loyalty and satisfaction, retailers need to understand their customers' behavior throughout the shopping lifecycle - from awareness and browsing through purchase, receipt and use - and across all channels. By translating that omni-channel understanding into customer intelligence using customer behavioral analytics, retailers can create insights to drive customer-based decision making across their organization. From supply chain and merchandising to marketing and store operations, these omni-channel customer analytics can help retailers optimize their value proposition to more perfectly match each customer's individual needs.

The Customer Intelligence Appliance (CIA) is a combined solution from IBM Netezza and Aginity which provides retail marketers with business intelligence and analytic reports on customer behavior. It combines decades of customer data integration, segmentation and analytic expertise with the power and simplicity of the industry's leading analytic appliance. It also spans all of a retailer's channels and customer touch points in a single integrated analytic reporting environment. By leveraging pre-developed, proven, industry best-practice solution components and appliance technology from IBM and Aginity, the Customer Intelligence Appliance can be deployed in as little as three months. It dramatically accelerates a retailer's roadmap toward expanded customer understanding and truly customer-driven business operations and decision making.

Customer Intelligence Appliance

The CIA lets retailers gain a holistic view of their customers to answers business questions such as:

Customers: Who are my customers and what are the ways they interact with me?
Channels: How do my customers behave across a growing number of channels? Should I track customers at the household, individual, digital persona or touch-point level?
Responses: What is the propensity for my customers to respond across channels and product categories? How can I use that knowledge to interact real-time?
Behavioral Segmentation: What are the action-driven behavioral attributes of my customers that best cluster them into segments? How can I use that insight to manage my business in an adaptable manner as my customers evolve?
Marketing Strategy: What is the effectiveness of my current marketing strategy? How can I optimize my investment approach?
Marketing Execution: Who is in the market at a given time, what are they looking for, what should I communicate with them, and what is the right positioning strategy for them?

IBM Netezza Data Warehouse Appliance Products

IBM PureData System for Analytics, powered by Netezza technology
A simple appliance for serious analytics that delivers optimized performance of complex analytics and enables complex algorithms to run in minutes not hours. Learn more
IBM® Netezza® Replication Services
Resilient, high-speed data replication from a primary system to one or more geographically dispersed target systems with robust disaster recovery. Learn more
IBM® Netezza® 100
Extremely versatile, compact, and easy to install, the IBM Netezza 100 data warehouse appliance is designed for test and development. It offers organizations 100 gigabytes to 10 terabytes of user data capacity and fast time-to-value. Learn more
IBM DB2 Analytics Accelerator
A workload optimized appliance add-on enabling the integration of business insights into operational processes driving winning strategies. Learn more