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Co-marketing

Teaming with Business Partners
IBM Information Management Software


Information Management software

Co-marketing guideMore resources

To help our Business Partners quickly identify ways to take advantage of Information Management co-marketing programs and funding, we've developed an easy-to-use guide. This guide provides Web links, IBM contacts and eligibility requirements for the following co-marketing programs and resources:

  • IBM Software Group co-marketing programs
  • Information Management sales playbooks
  • Know Your IBM (KYI)
  • We Pay
  • Solutions, Whitespace, Acquisitions and Channels (SWAC)
  • Software Value Incentive (SVI)
  • Virtual Innovation Center (VIC)
  • PartnerWorld Industry Networks (PWIN)
  • IBM Information On Demand Specialty
Access the co-marketing guide.

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Essential links
Growth Through Skills global distribution strategy 
Sales guides 
Sales and marketing kits 
Sales training 
Information Agenda resources 
Passport Advantage® for Resellers 
Software Online Catalog 
Strategic alliances 

Membership and benefits
Join the Information On Demand Specialty 
Join IBM PartnerWorld® 
PartnerWorld ID and password help 
Software Value Incentive program 
Web content syndication 

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