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Businesses today must manage their information as a strategic asset to innovate, differentiate and cope with intensifying regulatory compliance, competitive, and customer pressures. Information On Demand unlocks the business value of information for competitive advantage by enabling organizations to establish and leverage trusted information to optimize enterprise performance. IBM's commitment to this strategy has resulted in the development of industry-specific products and solutions to make Information On Demand a reality for organizations of any size.
An information agenda approach is one way you can help accelerate your customer's journey to realize the Information On Demand vision. As companies transform their information into a strategic asset and further their Information On Demand objective for business optimization, this approach provides an additional entry point to help them move to the next level.




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Information On Demand is a comprehensive vision for unlocking the business value of information by enabling organizations to establish and leverage trusted information to optimize business performance.
IBM Business Partners play a key role in fulfilling the Information On Demand vision through developing and implementing customer solutions that leverage the IBM Information Management portfolio.
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An information agenda approach addresses companies that struggle to establish and leverage trusted information across multiple applications and processes for sustained competitive advantage. IBM's Information Agenda approach delivers unique capabilities in software and best practice methodologies, based on deep industry knowledge and successful client implementations. These assets quickly transform data into a trusted strategic asset, generating exponential value out of information and accelerating business optimization.
Based on IBM's deep industry knowledge and successful customer implementations, we have created the following specific industry assets to help you develop an information agenda approach that meets your customers' unique business needs.
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An information agenda is the how-to approach to achieving Information On Demand. The following sales and marketing resources are organized by industry to assist you in helping your customers turn their Information into strategic assets for competitive advantage.
| Industry Profile |
Customer Presentations |
Strategy Guides |
Business Optimization Maps |
Cross Industry Resources that describe key considerations and best practices for creating and implementing an information agenda across all industries. |
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PDF, 218KB |
PPT, 4MB |
Aerospace and Defense Complex new demands from changing geographic market conditions are prompting aerospace and defense companies to rethink their strategies. To succeed, companies must find ways to turn emerging markets, dispersed supply chains, complex engineering design, manufacturing, and aftermarket requirements into true opportunities. |
PPT, 7MB |
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PPT, 310KB |
Automotive The automotive industry is under immense stress. To survive, companies must turn obstacles into opportunities through innovative business models, enhanced collaboration and process transformation. |
PPT, 4MB |
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PPT, 352KB |
Banking and Financial Markets Market share, credit market disruptions, globalization and consolidation, regulatory pressures, demographic changes, information spread among silos — these concerns are very real in banking and financial markets today. |
PPT, 11MB |
PDF, 1MB |
PPT, 344KB |
Chemical and Petroleum To thrive in a global, competitive marketplace, leading chemical and petroleum firms are turning to innovative processes and business models to build operational efficiencies, bring quality, profitable products to market, and sync up supply and demand. |
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PPT, 243KB |
Communications Service Provider (Telco) Pressures to improve margins, reduce time to market, compete for and retain customers— these challenges demand a consistent, reliable, unified view of customer data. CSP companies need to enhance revenues, control costs and streamline operations by eradicating barriers to information sharing and transparency. |
PPT, 8.2MB |
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PPT, 352KB |
Consumer Products New and more detailed data sources are making market dynamics and shopper behavior more challenging to assess. Consumer product companies must be able to understand consumer behavior at a deeper level to accelerate the innovation process. |
PPT, 4.1MB |
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PPT, 390KB |
Electronics To stand out from the competition, consumer electronics companies must quickly learn more about their customers. And companies must rethink retail channel strategies to exploit new opportunities. |
PPT, 9.6MB |
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PPT, 328KB |
Energy and Utilities Consolidation, deregulation, new technologies, competitive pressures, and new customer service demands affect the energy and utilities industry. To maintain leadership, major energy and utility companies must differentiate themselves by proactively exceeding customer demands and lowering operational costs, while increasing customer satisfaction and shareholder value. |
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PPT, 244KB |
Government All levels of government struggle to free information from departmental silos and deliver it to the right person, at the right time, in the required context. A key requirement is business integrity that can help satisfy national security, public safety, citizen services, ultimately delivering business clarity for optimization and performance gains with better strategic planning. |
PPT, 5.3MB |
PDF, 2.1MB |
PPT, 462KB |
Healthcare (Payer) Forces driving industry-wide transformation in healthcare are leading to business and IT innovation. Healthcare organizations can address these trends and improve quality care, clinical outcomes, and operational efficiency with actionable trusted real-time data at the right time and place. Gleaning important insights from existing clinical and business systems, new opportunities for growth and innovation can be realized for competitive differentiation. |
PPT, 5.6MB |
PDF, 1.5MB |
PPT, 450KB |
Healthcare (Provider) Forces driving industry-wide transformation in healthcare are leading to business and IT innovation. Healthcare organizations can address these trends and improve quality care, clinical outcomes, and operational efficiency with actionable trusted real-time data at the right time and place. Gleaning important insights from existing clinical and business systems, new opportunities for growth and innovation can be realized for competitive differentiation. |
PPT, 5.7MB |
PDF, 1.5MB |
PPT, 468KB |
Industrial Products Moderate global growth. Explosive regional expansion. Mergers and acquisitions. Complex supply chains. New business models. To excel, industrial products companies must find innovative ways to capture opportunities in the global business environment. |
PPT, 3.6MB |
PDF, 1MB |
PPT, 258KB |
Insurance Credit crises, globalization and consolidation, regulatory pressures, demographic shifts, empowered customers, information spread among silos — these concerns and challenges are very real today in the insurance industry. |
PPT, 11MB |
PDF, 853KB |
PPT, 309KB |
Retail The pace of change in the retail industry is driving retail enterprises to find new, more flexible, and innovative strategies for merchandising — selling to and creating loyal customers — all while keeping costs in check as they look to drive revenue growth. |
PPT, 7MB |
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PPT, 336KB |
** Available in 1Q09
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Most organizations are facing business optimization challenges such as profitability, risk insight, workforce optimization, supply chain optimization and multi-channel marketing, among others. Do your customers have an information agenda to meet these business optimization challenges? IBM and its Business Partners can help organizations create and implement their information agendas, addressing the following areas:
- Strategy: Creating a vision to guide decisions and help the organization determine how to best support business goals
- Information Infrastructure: Identifying the technology components and capabilities to establish a common information framework
- Roadmap: Establishing a plan for executing discrete projects to realize short- and long-term returns on investment
- Information Governance: Implementing policies and practices for managing, using, improving and protecting organizational information
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 As an IBM Business Partner, you can qualify for the IBM Information On Demand Specialty by meeting specific requirements that demonstrate your company's expertise in the fast-growing market for information management solutions.
Qualification requires demonstrated skills, technical solution reviews and proof of market success. We offer technical training, sales and technical certifications, and mastery tests to hone your skill level, plus additional solution emblems and a client reference program. You can meet qualifications with your existing certifications, by earning new certifications, or both.
For more information, visit the Information On Demand Specialty site.
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