Protect data privacy

Transform data on demand to protect privacy across the enterprise

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Failure to keep your data protected or secured can result in loss of revenue, failed audits, data breaches and higher compliance costs. In the era of big data, ensuring data security and integrity is a high priority. De-identifying data across both production and non-production environments are critical aspect of a comprehensive data security and privacy strategy.

As part of that comprehensive data security and privacy strategy, organizations should adopt a policy driven, data transformation approach to proactively protect data privacy and support compliance especially in the new era of computing where data is everywhere. Organizations need a way to document their policies, apply the transformation rules for the policies and report on the compliance and enforcement of the policies and rules.


The InfoSphere Optim solutions bring flexibility, scalability and adaptability to data transformation by helping organizations:

Ensure data privacy: Comprehensive data masking services on demand across heterogeneous environments in physical, virtual and cloud infrastructures. De-identify sensitive data while maintaining business context and integrity to deliver intelligent protection.

Improve governance: With predefined data privacy classifications and actionable rules, much of the work is done for you.

Lower risk: Data masking is a key component of a defense in depth approach; See Secure and Protect Enterprise Data

Ensure compliance: Implement, document and report on privacy policies and rules to ensure enforcement of the policies and that only those with a valid business need to know have access to sensitive data.