IBM® Now Factory Customer and Networking Analytics
Multi-dimensional views of customer behaviour and easy access to near real-time information on how individual customers experience mobile services
IBM® Now Factory Sourceworks Data Collector
collects continuous network customer usage information at gigabit speed
IBM® Now Factory Network Call Flow Analyzer
Deep-level inspection of network issues from a customer perspective
IBM® Now Factory Network Session Analyser
Session and packet analysis for root cause inspection of network issues
IBM® Now Factory products provide Communications Service Providers (CSPs) with solutions for data networks that optimize the customer experience, ensure network profitability and drive service innovation.
Who needs it?
- Network Operations
- Customer Care
- Service Assurance
- Customer Insights teams
IBM® Now Factory products offer a rich set of insights into how people use and interact with a proliferation of data services. Our real-time actionable insights and analytics can be used to optimize customer experience, help retain and grow a subscriber base, and enable Communications Service Providers (CSPs) to transform revenue models while making sure operational savings and efficiencies are achieved across the business:
Optimize customer experience:
- Helps you optimize your network capacity for the most popular apps and services.
- Provides real time visibility of the quality of experience (QoE) of each individual customer on your network.
- Answers the "who, what, where, why and when?" questions of mobile service usage, providing an in-depth understanding of the different devices and services your customers use.
Drive the average revenue per user by personalizing offers:
- Helps you target promotions to your most valuable customers.
- Drives greater marketing performance by providing real-time visibility and trends of actual consumer behavior across all elements of the mobile service ecosystem, including applications, devices, locations and service types.
- Insights from IBM® Now Factory products help you identify the OTT companies you should partner with and who to compete with.
- Gains insights that inform compelling service offerings and highly targeted marketing campaigns.
Reduce the cost of serving your customer:
- Create new, unique and valuable insights into how individual customers use and experience Apps and services on your network.
- Reduce Mean Time to Repair (MTTR) of customer and network issues
- Manage the threat of OTT (over-the-top) applications on revenues.
- Improve first call resolution (FCR) and handling times
Create new revenue streams by monetizing the 'Long Tail':
- Gain insight from data presented at the level of individual customers which allows you to design revenue streams for niche markets and targeted segments.
- Helps generate new revenue streams, improve customer loyalty and optimize customer acquisition costs.
Maximize LTE performance and manage the rollout of next generation networks:
- Powerful in assisting with LTE rollouts and optimizing the performance of next-generation networks.
- Target investment at the locations and customers which will gain most benefit from LTE.
- Quickly find and fix early network issues.