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Use Cases


IBM InfoSphere Master Data Management is a key element in realizing a broad range of business and technical objectives. Use cases supported by InfoSphere MDM include:


Enhanced 360 Degree View of Customers

Build and manage an enhanced view of customers, products and other domains, incorporating unstructured and external data from diverse sources and delivering the most complete, accurate and timely information.

Confidence in Big Data for Analytics

Deliver clean, consistent and timely information for your big data projects and applications, data warehouses or initiatives involving Hadoop.

Govern All Data

Manage, improve, and leverage information to help you gain insight and build confidence in business decisions and operations.

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Aberdeen Vodcasts

Aberdeen Group

Enhance your 360-degree view of the customer
Explore how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.


Enhanced 360-degree view of the customer
Using big data technologies to better understand and engage customers


The Forrester Wave™: Master Data Management Solutions
How the top five MDM vendors stack up for multiplatform.