What is Master Data?
- Master Data is common data about customers, suppliers, partners, products, materials, accounts and other critical “entities,” that is commonly stored and replicated across IT systems.
- Master Data is the high-value, core information used to support critical business processes across the enterprise. It is at the heart of every business transaction, application, report and decision.
What is Master Data Management (MDM)?
MDM is a set of:
- Disciplines that provide a consistent understanding of master data entities, and their relationships
- Technologies that provide a mechanism for consistent use of master data across the organization, prescribed by governance policies
- IT Practices and Processes designed to accommodate, control and manage change in your master data assets
What are the Business Challenges?
- Improve Strategic Decision Making & Business Agility - Use single trusted views to improve the effectiveness of strategic decision
- Lower Operational Costs - Improve operating efficiencies and reduce costs through better quality master data enabling optimized business processes resulting in less manual processes which result in costly errors
- Improve customer service and customer intimacy - With improved customer service companies can better understand the breadth/depth of customer relationships (customer, account, products) and make this immediately available to the people, processes and systems that rely on it
- Comply with regulatory requirements and reduce risk - Almost every industry has some level of regulatory and customer compliance challenges. Companies use trusted master data to improve regulatory compliance processes that depend on accurate representations of data to function properly. Comply with consumers’ privacy preferences and generate required reports.
- Cross-sell and Up-Sell - Increase wallet share and profitability of existing customers
- Enter new markets, introduce new products, gain new customers - Provide single trusted views to the people, processes & applications that most affect revenue, profit and customer loyalty
Why IBM MDM?
- Comprehensive - IBM offers the widest depth and breadth of capabilities to address existing and emerging business requirements during your MDM journey across all domains, use cases (PDF, 178KB), and implementation styles. IBM includes workflow for collaborative authoring – functionality often lacking in competitive offerings.
- Proven - IBM is the market share leader with 600+ customers and long-standing MDM customer relationships for more than 10 years, lowering your risk. IBM is the MDM leader in banking, insurance, healthcare, and government.
- IBM also includes BPM Express for implementing policies and coordinating multi-step / multi-role workflow for data stewardship and data governance
- Quickest time to value - IBM offers fast, low-cost deployments for each architectural implementation style of MDM.



