Technical detail
InfoSphere Warehouse supports the following classes of data mining models:
- Segmentation
Segmentation enables you to get deeper insight into the characteristics of your customers by segmenting them into typical groups. InfoSphere Warehouse provides powerful state-of-the art segmentation algorithms that scale to almost arbitrary large data sets, require only minimal configuration and produce intuitively understandable results. - Association rules
Rule mining algorithms help you to find typical patterns in your customers buying behavior for example. These patterns give rise to business rules that allow you to boost your sales by exploiting cross and up-selling potentials. The powerful rule mining algorithms in InfoSphere Warehouse allow to adjust the rule finding and business rules directly to your business environment by specifying product taxonomies and business-specific weight such that only rules are presented to you that are really relevant for your business. - Sequential pattern rules
Sequential pattern rule mining allows you to identify business rules from any kind of event sequences. This will enable you to answer questions like: what typical chain of events leads your customers to churn? What product should I offer next to specific customer? Infosphere Warehouse provides rule mining algorithms that can be applied to arbitrary sequential data. They are customable to your business environment and make full use of the database meta data, so you can start to find sequential business rules right away, without costly pre-processing. - Outlier and Fraud Detection
Outlier detection allows you to find suspicious data records that indicate erroneous data, misuse or fraud. InfoSphere Warehouse produces highly scalable outlier models that allow you check new data records in near real-time and to take action as soon as possible to avoid potential damage to your business. - Classification and Regression
Classification and regression allow you to analyze properties of any aspect of your business using predictive analysis. For instance, to predict the reliability of your customers InfoSphere Warehouse provides several classification and regression algorithms that allow you to process any kind of input data and to produce models with high accuracy.
