Enhanced 360 degree view of customers

Does your organization store data about customers, citizens, patients, suppliers, locations, products, reference data and accounts in multiple information silos? Is potential information lost in unstructured documents, spreadsheets, reports, email or blogs? Could you enhance your understanding of customers by tapping into pertinent comments made in social media? IBM helps you build and manage an enhanced 360 degree view of the customer to meet revenue, strategic and compliance goals, while reducing costs.

The solution can provide:

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  • How Master Data Management Serves the Business

    How Master Data Management Serves the Business

    Leverage a single view of the enterprise to reduce costs, increase agility and support compliance

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  • Enhanced 360° View of the Customer

    Enhanced 360° View of the Customer

    In addition to the single-view issues and solutions highlighted on this page, IBM offers other important capabilities that help organizations extend existing customer views by incorporating additional internal and external information sources.

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  • Enhance your 360-degree view of the customer

    Enhance your 360-degree view of the customer

    Explore how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.

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  • Enhanced 360-degree view of the customer

    Enhanced 360-degree view of the customer

    Using big data technologies to better understand and engage customers

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