Enhanced 360 degree view of customers
With the onset of the digital revolution, the touch points between an organization and its customers have increased many times over; organizations now require specialized solutions to effectively manage these connections. An enhanced 360-degree view of the customer is a holistic approach that takes into account all available and meaningful information about the customer to drive better engagement, more revenue and longterm loyalty. It combines data exploration, data governance, data access, data integration and analytics in a solution that harnesses the volume, velocity and variety. IBM provides several important capabilities to help you make effective use of big data and improve the customer experience.