Enhanced 360 degree view of customers
Does your organization store data about customers, citizens, patients, suppliers, locations, products, reference data and accounts in multiple information silos? Is potential information lost in unstructured documents, spreadsheets, reports, email or blogs? Could you enhance your understanding of customers by tapping into pertinent comments made in social media? IBM helps you build and manage an enhanced 360 degree view of the customer to meet revenue, strategic and compliance goals, while reducing costs.
The solution can provide:
- Unified access to data and analytics from multiple sources.
- Discovery and navigation across all big data repositories, to find pertinent data in internal and external sources
- In-place analysis and correlation of big data assets
- Matching of information at big data scale, accurate scoring via probabilistic matching
- Creation of a trusted, consistent, reliable master view
- IBM leadership, with over 800 customers and long-standing master data management relationships, helping you invest with confidence.
- Rapid deployment, with predefined, extensible, reusable business services as well as build-your-own capabilities.
- Industry-leading transformation of complex data, with near real-time updates.
- Alignment of data quality metrics with business and governance objectives.