Overview

Gain an understanding of the traveler

What happens when a preferred customer, who normally uses the Web, contacts your call center for information about flights or hotel availability? Without a common and shared understanding of the customer across all channels and systems, your call center doesn’t recognize this high-value customer. Siloed views of customer information combined with many sales channels—reservation call centers, the front desk, Web sites, travel agents, self-service kiosks—can lead to inconsistent customer service and the loss of your most frequent and What happens when a preferred customer, who normally uses the Web, contacts your call center for information about flights or hotel availability? Without a common and shared understanding of the customer across all channels and systems, your call center doesn’t recognize this high-value customer. Siloed views of customer information combined with many sales channels—reservation call centers, the front desk, Web sites, travel agents, self-service kiosks—can lead to inconsistent customer service and the loss of your most frequent and valuable customers.


A leader in data management

IBM has extensive experience in the transportation industry and is a leader in master data management (MDM), customer data integration (CDI) and master data integration (MDI).


Consistent and effective service and sales

Master a single view of customer, thereby enabling your organization to:

Solution components can include InfoSphere Master Data Management Server for Product Information Management, InfoSphere Master Data Management Server, IBM Information Server, InfoSphere Data Models, InfoSphere Dynamic Warehousing, and WebSphere RFID Information Center.


Spotlight


Solutions


Resources

Contact IBM

Considering a purchase?


Related links