IBM InfoSphere Software for Retail

Empower the customer
Multi-channel is not to be confused with multiple channels: having a call center, a Web site and stores does not a multi-channel retailer make. Integrated multi-channel retailing creates competitive advantage and maximizes profitable revenue by transforming the enterprise into a customer-centric organization. By integrating sales channels and touch-points almost seamlessly, customers can shop however, whenever and wherever they choose. By using IBM InfoSphere Software to establish an enterprise foundation for trusted business information, and by mastering customer information across the enterprise, retailers can look forward to a single view of customers. Benefits are to:

• Improve customer service and personalization.
• Increase revenue via improved cross-selling and targeting of best customers.
• Enable highly-granular market segmentation – down to the level of the individual customer.
• Enable closed-loop promotions management.
• Reduce data management costs and inefficiencies.