IBM InfoSphere Software for Insurance and Health Plans

Customer Care & Insight for Insurance

To be successful in today’s highly-competitive markets, insurance companies and health plans are pursuing new ways to improve their customers’ experience and manage their policies and programs more effectively. This means that companies need to ensure that they have a foundation of trusted information about their customers across the enterprise, to enable improvements in operational efficiency and—more importantly—provide a seamless customer care experience.

IBM InfoSphere Software ensures that the right customer information is provided to all customer-facing touchpoints, including the contact center, internet, agents, and partners. At the core of IBM’s technology strategy is to provide best-in-class technologies that deliver a rapid return on investment, within a flexible framework that ensures a roadmap for the future. IBM’s comprehensive information management capabilities (master data management, master data integration, data warehousing and reporting, data quality management) combined with its deep insurance industry expertise, ensures that Insurance and Health Plan organizations get the right technologies and services to support business transformation. Now and in the future.

Infosphere Software enables insurers and health plans to:

• Obtain a single view of customers from all information silos and processes
• Deepen customer relationships and retention
• Improve insight for marketing campaigns and next generation products and services
• Improve customer service and retention across all channels
• Increase wallet share with existing customers
• Operationalize and improve effectiveness of marketing intelligence and insight
• Develop a single view of the customer relationship within key insurance processes to deliver exceptional customer service, improved customer satisfaction through increased efficiency and consistency
• Increase operational efficiencies
• Optimize key processes such as claims processing and policy administration