IBM InfoSphere Software for Consumer Products

Consumer products (CP) manufacturers worldwide face markets of increasingly savvy and demanding end-consumers. The pressure to create appealing and relevant products is increasing. Consumers are better able to research their purchases and locate alternatives which might better meet their needs. In addition, CP manufacturers are competing with growing numbers of companies. One of the keys to competitive success, and winning the hearts and minds of fickle consumers, is to be first to market with new products. This drives shorter cycle times and heavier demands on the distribution network to respond. Whether they are selling durables, food and beverages, or health and beauty products, success for any CP manufacturer depends on getting clear visibility into the business so that areas of vulnerability can be detected and addressed.

The reality, however, is that most companies have a myriad of legacy systems and enterprise applications which contain duplicate, fragmented, incomplete or bad information about the business: multiple ERP systems in various geographies; different Product Lifecycle Management (PLM) or Product Development Management (PDM) systems depending product lines or lines of business.

IBM InfoSphere Software can help address the challenges and deliver to the requirements with industry leading capabilities for information management: master data management and integration, data quality management, data warehousing and analytics. In addition, IBM business, technical and integration knowledge and expertise can more rapidly deliver increased business value while reducing risk and costs. Benefits:

• Experienced, knowledgeable industry professionals.
• Proven global implementation methods.
• Investments in research and development so clients can exploit new technologies.
• Flexible financial options and on-demand hosting models to reap benefits sooner.

With industry-leading InfoSphere Software, combined with deep industry expertise and broad implementation capabilities, IBM can offer a foundation for success with business initiatives now and in the future.