Powerful, yet simple, text analytics and data mining capabilities available with the IBM Smart Analytics System enable integrated analytics of both structured and unstructured data. Standard data mining models (clustering, associations, classification, and prediction) are supported and can be developed via drag and drop in the Design Studio. The data mining models can be executed in the production environment to provide real time scoring of data records. Additionally, rich presentation components are provided to enable visual analysis of data mining results.
The predictive analytics and pattern analysis capabilities can help you to detect fraud, reduce customer churn, segment your customers, and simplify market basket analysis. The in-database data mining capabilities integrate with existing systems to provide scalable, high performing predictive and pattern analysis without moving your data into proprietary data mining platforms.
With IBM Smart Analytics System, decision-makers can now organize and mine all your valuable information to uncover new opportunities, perform customer behavioral analysis, or assess potential risk.