InfoSphere Master Data Management

Solutions for Retail

Business Drivers for Retail

Retail customers want to shop any time, anywhere – online, by mobile phone, at a kiosk, or even in traditional ‘brick and mortar’ stores. They want their favorite brands and retailers to provide accurate product information and consistent service no matter how they buy – and to reward them for their loyalty with personalized promotions that offer real value. Make them happy, and they’ll be your biggest advocates. Disappoint them, and you’ll see negative reviews all over the Web.


Solutions for retail

SolutionsBuild a single view of customer information and a trusted source for product information with data integration and master data management


5 Ways MDM Makes Retailers Smarter

With smarter customers, today’s retailers need to be smarter, too. Master data management can help. MDM enables retailers to connect disparate pieces of customer and product information across order entry systems, product catalogs, CRM systems, supply chains and all the rest. Armed with a holistic view of their customers and products, retailers can:

  1. Understand and honor customer preferences, to improve loyalty and share of wallet
  2. Provide consistent and personalized customer experience across all channels and touchpoints
  3. Identify, reward and retain the most profitable customer segments
  4. Accelerate the launch of new products and promotional offers
  5. Increase marketing campaign effectiveness, without increasing spending

The Results?

Case Studies

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Considering a purchase?

InfoSphere MDM for Product Information Management

Learn how MDM can help improve the efficiency of supply chains for faster time-to-market, streamline business processes by providing companies real-time access to trusted information, and transform how products are bundled and sold to strengthen customer satisfaction and loyalty.


InfoSphere Master Data Management for SAP

Enhance the accuracy, quality and consistency of master data across the enterprise to maximize the value of SAP applications


End-to-end Master Data Management

The business value of managing product master data


Master data governance

Strengthen your master data management program with trusted data and continuous data quality improvement


Master data management

Explore how MDM’s well-defined approach augments the value of big data by giving it structure and meaning.