Business Drivers for Retail
Retail customers want to shop any time, anywhere – online, by mobile phone, at a kiosk, or even in traditional ‘brick and mortar’ stores. They want their favorite brands and retailers to provide accurate product information and consistent service no matter how they buy – and to reward them for their loyalty with personalized promotions that offer real value. Make them happy, and they’ll be your biggest advocates. Disappoint them, and you’ll see negative reviews all over the Web.
Solutions for retail
Build a single view of customer information and a trusted source for product information with data integration and master data management
5 Ways MDM Makes Retailers Smarter
With smarter customers, today’s retailers need to be smarter, too. Master data management can help. MDM enables retailers to connect disparate pieces of customer and product information across order entry systems, product catalogs, CRM systems, supply chains and all the rest. Armed with a holistic view of their customers and products, retailers can:
- Understand and honor customer preferences, to improve loyalty and share of wallet
- Provide consistent and personalized customer experience across all channels and touchpoints
- Identify, reward and retain the most profitable customer segments
- Accelerate the launch of new products and promotional offers
- Increase marketing campaign effectiveness, without increasing spending
The Results?
- A major North American book seller provides a real time view of customer order history and privacy preferences, enabling consistent service both online and onsite. The retailer eliminated some 11 million duplicate customer records, improving information quality and reducing operational costs.
- France’s leading garden supply retailer automated the production of its product catalogue, containing 45,000 entries. Now, the company delivers accurate, up-to-date product information across business channels, making it easier for clients to purchase the products they want, when and how they want them.
- A global distributor of plumbing and building fixtures increased staff productivity by 40 percent with delivery of a single, trusted repository for product information that can be accessed by smart devices, kiosks, and online.
- A major North American online gifts and specialty retailer leverages a single view of the client to optimize the purchase experience, position relevant upsell offers and promote complementary product selections across 15 affiliated brands.
- A popular international surf gear and apparel brand provides accurate, differentiated and timely product information for merchandisers, marketers, distributors and consumers. With a faster time to market, the company can now accommodate the explosive growth in product sizes, styles and colors, to drive new revenue growth.
Case Studies
Contact IBM
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