Business Drivers for Retail
Retail customers want to shop any time, anywhere – online, by mobile phone, at a kiosk, or even in traditional ‘brick and mortar’ stores. They want their favorite brands and retailers to provide accurate product information and consistent service no matter how they buy – and to reward them for their loyalty with personalized promotions that offer real value. Make them happy, and they’ll be your biggest advocates. Disappoint them, and you’ll see negative reviews all over the Web.
Solutions for retail
Build a single view of customer information and a trusted source for product information with data integration and master data management
5 Ways MDM Makes Retailers Smarter
With smarter customers, today’s retailers need to be smarter, too. Master data management can help. MDM enables retailers to connect disparate pieces of customer and product information across order entry systems, product catalogs, CRM systems, supply chains and all the rest. Armed with a holistic view of their customers and products, retailers can:
- Understand and honor customer preferences, to improve loyalty and share of wallet
- Provide consistent and personalized customer experience across all channels and touchpoints
- Identify, reward and retain the most profitable customer segments
- Accelerate the launch of new products and promotional offers
- Increase marketing campaign effectiveness, without increasing spending
InfoSphere MDM for Product Information Management
Learn how MDM can help improve the efficiency of supply chains for faster time-to-market, streamline business processes by providing companies real-time access to trusted information, and transform how products are bundled and sold to strengthen customer satisfaction and loyalty.
InfoSphere Master Data Management for SAP
Enhance the accuracy, quality and consistency of master data across the enterprise to maximize the value of SAP applications
End-to-end Master Data Management
The business value of managing product master data
Master data governance
Strengthen your master data management program with trusted data and continuous data quality improvement
Master data management
Explore how MDM’s well-defined approach augments the value of big data by giving it structure and meaning.