“ Our customers send roughly 35 billion emails every year, and with every email they send, we have more data that we can analyze and feed back to them to help improve their success. Our work analyzing email delivery times has already given our customers a 15-25% lift in their email campaign performance – and that means more customers in their doors and increased revenue. ”
Jesse Harriott, Chief Analytics Officer, Constant Contact
Why IBM for InfoSphere BigInsights?
IBM InfoSphere BigInsights brings the power of Hadoop to the enterprise. Apache™ Hadoop® is the open source software framework, used to reliably managing large volumes of structured and unstructured data.
BigInsights makes it simpler for people to use Hadoop and build big data applications. It enhances this open source technology to withstand the demands of your enterprise, adding administrative, discovery, development, provisioning, and security features, along with best-in-class analytical capabilities from IBM Research. The result is that you get a more developer and user-friendly solution for complex, large scale analytics.
InfoSphere BigInsights allows enterprises of all sizes to cost effectively manage and analyze the massive volume, variety and velocity of data that consumers and businesses create every day. InfoSphere BigInsights can help you increase operational efficiency by augmenting your data warehouse environment. It can be used as a query-able archive, allowing you to store and analyze large volumes of multi-structured data without straining the data warehouse. It can be used as a pre-processing hub, helping you to explore your data, determine what is the most valuable, and extract that data cost-effectively. It can also allow for ad hoc analysis, giving you the ability to perform analysis on all of your data.
InfoSphere BigInsights Resources
Business Case for Enterprise Big Data Deployments: Comparing Costs, Benefits and Risks for Use of IBM InfoSphere BigInsights and open source Apache Hadoop
Hadoop for the enterprise: Quick, easy, free
Introduction to InfoSphere BigInsights Quick Start Edition
A free, downloadable, non-production of InfoSphere BigInsights that includes many of the Enterprise Edition features.
Getting Started with IBM InfoSphere BigInsights
Ever wondered how to get started analyzing Big Data? Adam Locke, IBM Information Developer, walks you through a conceptual model he built to help you understand the people and tasks needed to get started with your first big data project.
InfoSphere BigInsights FAQs
Watch as Cindy Saracco - a Solution Architect in IBM's Big Data team - takes us through some frequently asked questions about IBM's Big Data platform, InfoSphere BigInsights.