Enhanced 360 degree view of customers
Does your organization store data about customers, citizens, patients, suppliers, locations, products, reference data and accounts in multiple information silos? Is potential information lost in unstructured documents, spreadsheets, reports, email or blogs? Could you enhance your understanding of customers by tapping into pertinent comments made in social media? IBM helps you build and manage an enhanced 360 degree view of the customer to meet revenue, strategic and compliance goals, while reducing costs.
The solution can provide:
The Challenge of Effective Master Data Management
This Ventana Research Perspective helps you to initially think about how master data plays an important role in your company and what to do to start maximizing its use for business value.
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How Master Data Management Serves the Business
Leverage a single view of the enterprise to reduce costs, increase agility and support compliance
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Enhanced 360° View of the Customer
In addition to the single-view issues and solutions highlighted on this page, IBM offers other important capabilities that help organizations extend existing customer views by incorporating additional internal and external information sources.