On October 29th, IBM announced the completion of its acquisition of The Now Factory Limited, an expert in Customer and Network Analytics for communications service providers.  The Now Factory is now an IBM company.  The acquisition aims to accelerate IBM’s efforts to help communications service providers (CSP’s) connect the two domains, network and customer (subscriber), to drive business benefits from big data. 

With the acquisition of The Now Factory, IBM will add new customer experience and network analytics applications to answer the who, what, where, why and when questions of communications services, and provide a comprehensive understanding of the devices and services customers are using on the network and their impact.

The Now Factory’s years of technology investment has produced several advantages over other customer analytics solutions. 

This strategic acquisition brings to IBM, 40 customers in 29 countries in the telecommunications industry. Founded in 2007, The Now Factory is headquartered in Dublin Ireland, with offices in Seattle, Madrid, St. Petersburg and Singapore and with 170 employees worldwide.

The Now Factory will join IBM’s big data and advanced analytics portfolio within Information Management led by Bob Picciano, General Manager.