 | Commerce capability helps online retail and catalog companies convert shoppers into buyers by making it easy for people to find the products and services that best match their specific needs. - It taps product attributes (like brand, department, and price) and descriptive merchandising text to deliver relevant products regardless of spelling and grammar.
- It helps shoppers find the products that meet their needs by
- dynamically analyzing the underlying catalog to present intuitive browsing options that allow shoppers to iteratively select the attributes that matter most to them (i.e. brand, price, size, style).
- presenting intuitive hints that guide related shopping searches.
- Business users are empowered to monitor and enhance the online shopping experience without reliance on IT.
- Modifications can include extending the vocabulary of the system, tweaking relevance, crafting targeted promotions for cross-sell/up-sell, and generating page layouts for various merchandising scenarios.
- Prepackaged industry vocabularies, configuration logic, and application UIs speed implementation time.
- Tight integration with IBM WebSphere® Commerce allows customers to seamlessly publish catalog data to the system and leverage adaptive presentation within the WebSphere Commerce UI.
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