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IBM Cognos: 10 Ways to Drive Performance: Pharmaceutical Sales and Marketing
Read the practical ways you can align process in your sales and marketing departments. This paper provides you with a number of potential starting points on the road to performance management - the strategic combination of people, processes, and IBM Cognos software that can produce breakthrough performance enterprise-wide.
IBM Cognos: Performance Management in Healthcare
This issue paper examines how certain trends like patient centered care, the demands of accountability, and rising costs are transforming health care as hospitals strive to become more efficient in the way they manage their resources and deliver quality service.
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Resources
- 10 Ways to Drive Performance: Pharmaceutical Sales and Marketing white paper (100KB)
It starts with identifying your most valuable customers. It ends with budgets you can trust, and clear metrics you can track and share across your organization.
- Performance Perspectives: A Prescription for Marketing and Drug Development article (318KB)
A prescription for marketing and drug development.
- Top 10 Reports in Clinical Performance Management white paper (1.7MB)
Find out the critical reports that help your organization maximize profitability and gain a complete view of all clinical trial activities.
- 5 Steps to Pharma Sales Force Effectiveness issue paper (1.5MB)
Find how you can eliminate the common barriers to sales force effectiveness and increase bottom line results. Learn more about how to link strategy.