IBM Cognos performance management software delivers insights and competitive advantage to hospitality and entertainment companies worldwide.
Business intelligence, reporting and analysis
IBM Cognos offers the most comprehensive reporting coverage in the industry. Build financial statements, location performance reports, territory sales reports and more.
You can use IBM Cognos software to:
- Evaluate companies and properties as acquisition candidates.
- Decide whether to launch, continue or terminate a brand or promotion.
- Identify top performing products, managers and events.
- Allow self-service ad hoc reporting for users across the business.
- Share information with key partners and suppliers through a BI extranet.
Consolidation, forecasting and planning
Hospitality and entertainment firms that choose IBM Cognos planning and consolidation software can identify and capitalize on the next wave of consumer behavior.
You can use planning and consolidation software to:
- Augment or replace cumbersome spreadsheet-based systems.
- Enable driver-based planning to streamline and focus efforts around hiring, re-stocking inventory or sales.
- Use rolling forecasts to increase forward visibility into financial performance.
- Reduce consolidation, close and reporting cycles by days or weeks.
- Manage multiple reporting and consolidation standards across different jurisdictions; inter-company elimination and reconciliation; multicurrency translation; complex ownership calculations and financial consolidation rules.
- Conduct what-if scenarios for new campaigns or products.
Scorecarding
Track your key performance metrics from your desktop.
With IBM Cognos scorecarding software, you can:
- Track performance against key milestones such as same store sales, staff turnover and high season bookings.
- Create key performance indicators for performance of a specific country, product line, or promotional package.
- Monitor sales performance based on customer turnover, menu selection, staffing and time of year.
- Link all performance indicators to model your annual business strategies.
