Cognos Customer Analytics

IBM® Cognos® Customer Analytics provides ready-built reports, analyses and metrics for key business functions and rapid ROI.

Cognos Customer Analytics delivers pre-built reports, metrics, and connections to standard data sources to help you understand sales performance, product sales, and the health of your customer relationships. Identify your top revenue-generating customers, your most profitable customers, and more.

• Define your best customers based on factors such as revenue, frequency of purchase or cost to service. Direct your activities to retain high-value customers.
• Analyze customer buying patterns, rates of return, time to pay and other factors to detect customer satisfaction issues before they affect your bottom line.
• Track the number and age of receivables to identify and deal with potential sources of bad debt.
• Identify your high-demand products and cross-sell opportunities; align your production and sales force to take advantage of these insights.
• Extend your Cognos solution with Cognos 8 Planning and Cognos 8 Controller for a complete performance management system.

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